Associate Director Product Marketing - Enterprise Informatics

Description

As the Associate Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of Enterprise Informatics products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth. Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.

Key Responsibilities

Go-to-Market Strategy & Product Launch Leadership

• Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios.
• Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders.
• Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence.
• Own executive-level readiness and accountability for successful launches and revenue impact.

Strategic Messaging & Market Positioning

• Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership.
• Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas.
• Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative.
• Ensure consistency and quality of messaging across all customer touchpoints and regions.

Customer, Market & Competitive Intelligence

• Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction.
• Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership.
• Influence product strategy and investment priorities based on market opportunities and emerging trends.
• Champion a customer-centric approach across the organization.

Integrated Campaigns & Demand Strategy

• Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams.
• Ensure alignment between product marketing initiatives and pipeline/revenue goals.
• Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale.
• Drive innovation in channels, storytelling, and engagement to accelerate growth.

Partner & Ecosystem Marketing Leadership

• Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth.
• Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes.
• Build scalable partner enablement programs and frameworks to expand reach and market penetration.

Team Leadership & Organizational Impact

• Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation.
• Supervise, coach, and evaluate team members to ensure high performance and professional development.
• Assign and prioritize workloads, monitor progress, and adjust resources to meet deadlines and objectives.
• Set clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans when needed.
• Recruit, onboard, and train new employees, ensuring alignment with organizational policies and culture.
• Foster a positive work environment by resolving conflicts proactively, promoting collaboration and accountability across the team, and maintaining clear communication.
• Define organizational structure, roles, and career development pathways.
• Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making.
• Influence senior stakeholders and drive alignment across functions and geographies.

Please note: This is not an exhaustive list of all duties, responsibilities, and requirements. Other functions may be assigned.

Minimum Qualifications, Education and Experience

• Bachelor’s degree or equivalent experience required.
• 10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries.
• Proven track record of launching products and driving market impact.
• Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials.
• Strategic thinker comfortable with tactical execution.
• Excellent written and verbal communication skills.
• Strong analytical mindset with experience using data to drive decisions.
• Comfortable working cross-functionally in a fast-paced, ambiguous environment.
• Excellent project management and organizational skills; ability to manage multiple initiatives simultaneously.
• Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms.
• Microsoft Office experience required.

Quality Standards

• Communicates, cooperates, and functions professionally and harmoniously with all levels of supervision, co-workers, visitors, and vendors.
• Demonstrates initiative, personal awareness, professionalism, and integrity, exercising confidentiality.
• Follows all local, regional, and country laws concerning employment.
• Follows all DeepHealth policies and procedures.
• Adheres to data privacy, compliance, safety, and confidentiality standards.
• Practices universal safety precautions.
• Promotes good public relations.
• Adapts and is willing to learn new tasks, methods, and systems.
• Reports to work regularly as scheduled; punctual with working hours, meal, and rest breaks, maintaining satisfactory attendance.
• Completes job responsibilities in a quality and timely manner.

Travel

This position requires domestic/international travel up to 10%.

Working Environment

Remote

Physical Demands

This position often requires sitting, standing, walking, bending, twisting, reaching with hands and arms, using hands and fingers, handling, speaking, listening, and high-level cognitive thinking. Must be able to lift up to 10 pounds occasionally.