✨ AI Insights & Summary
Flywire is seeking a dynamic Product Marketing Manager to drive market impact for its Education software and payments platform, operating at the critical intersection of Product and Go-to-Market strategy. This role is ideal for a seasoned B2B SaaS product marketer who thrives on translating complex capabilities into clear, compelling narratives that differentiate solutions and drive revenue. With a strong emphasis on AI-driven execution to enhance speed and quality, and a clear path for career advancement within a global, fast-growing fintech company, this position offers a significant opportunity to shape product positioning, go-to-market strategies, and enablement efforts.
About Flywire
Flywire is a global payments enablement and software company founded over a decade ago to solve complex payments in higher education. The company has since expanded into new regions and industry verticals, supporting over 5,100 clients across global education, healthcare, travel, and B2B industries. With a presence in 12 offices worldwide and over 1,200 global employees representing more than 40 nationalities, Flywire is committed to delivering the world's most important and complex payments.
The Opportunity
As Flywire continues to scale its Education software and payments platform, Product Marketing is central to translating product capability into market impact. This role sits at the intersection of Product and Go-to-Market, focusing on making solutions easy to understand, sell, and differentiate. You will shape product positioning, go-to-market strategies, and enablement, directly impacting pipeline quality, conversion, and revenue. The role involves connecting product strategy, customer insight, and commercial execution, sharpening the company's story, targeting the right customers, and ensuring consistency across all touchpoints. Feedback from the field will inform messaging and product direction.
What You'll Do
Positioning, ICP, and Messaging
- Define clear, differentiated positioning and value propositions for Education solutions.
- Own Ideal Customer Profiles (ICPs) and buyer personas based on market insight.
- Translate complex software and payments capabilities into simple, compelling narratives.
- Ensure messaging consistency across Product, Marketing, and Sales.
Go to Market and Launch Execution
- Lead go-to-market strategy for launches, releases, and commercial initiatives.
- Partner with Product to develop market-ready messaging and materials from the roadmap.
- Drive coordinated execution across Sales, Marketing, and Partnerships.
- Continuously refine strategies based on performance and feedback.
Enablement and Revenue Impact
- Create high-quality enablement materials (decks, battlecards, demos, value narratives).
- Equip Sales and Relationship Management teams for effective selling.
- Partner with Sales and RevOps to improve win rates, deal quality, and conversion.
- Support deal strategy in competitive situations by articulating value clearly.
Customer Insight and Market Feedback
- Synthesize customer feedback, win/loss insights, and field input into actionable directions.
- Develop a strong understanding of buyers, market dynamics, and competition.
- Feed insights back into positioning, targeting, and product decisions.
AI Driven Execution
- Utilize AI to enhance speed and quality in content, messaging, and research.
- Experiment with AI workflows to increase productivity and scalability.
- Help shape the team's AI integration into daily execution.
Qualifications
- 5-8 years of B2B product marketing experience in SaaS, payments, fintech, or similar environments.
- Proven track record owning positioning, GTM launches, and enablement with clear links to pipeline, conversion, and revenue.
- Strong commercial and product instincts, understanding B2B buying cycles and enterprise sales motions.
- Ability to translate complex products into simple, compelling value propositions.
- Comfortable operating cross-functionally with Product, Sales, and commercial teams.
- Hands-on experience using AI in marketing workflows to improve speed, quality, and scale.
- Curiosity and willingness to experiment with new approaches.
- Strong written and verbal communication skills, with influencing ability.
- Highly organized, able to manage multiple priorities.
- Bias toward action and execution.
- Nice to have: Experience in payments, fintech, vertical SaaS platforms; supporting multi-product environments; directly tying PMM efforts to revenue outcomes.
What We Offer
- Competitive compensation.
- Employee Stock Purchase Plan (ESPP).
- Generous time off, including Digital Disconnect and FlyBetter Days.
- Opportunities to work with brilliant global colleagues.
- Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes).
- Meaningful impact on company success.
- Talent & Development Programs (Managers Taking Flight, OneFlywire Career Mobility).
Additional Information
- The US base salary range for this position is $100,000 - $120,000 plus benefits. Salary is determined by role, level, location, and other factors.
- Flywire is an equal opportunity employer.