Senior Brand Experience Manager (m/w/d) – WOLFSBLUT

About WOLFSBLUT

WOLFSBLUT is Germany's leading premium dry dog food brand, dedicated to making species-appropriate and high-quality nutrition the standard. As part of AlphaPet Ventures, aiming to become Europe's leading digital platform for pets, the brand is growing rapidly with clear ambitions across D2C, Retail, and all key channels.

Your Responsibilities

Growth & Channel Strategy:

• Support the Brand Director with the growth agenda.
• Develop a clear, data-based channel strategy across D2C, B2B/Retail, and other touchpoints.
• Translate revenue and profitability goals into strategic growth levers.
• Identify funnel opportunities and drive new customer growth and loyalty in collaboration with other departments.

Brand Experience Strategy:

• Develop personas, consumer journeys, and experience principles.
• Ensure the brand is experienced emotionally, consistently, and distinctively across all touchpoints.
• Set the strategic framework for campaigns and brand experience.

Campaign Strategy & Execution:

• Oversee the overarching campaign strategy.
• Define strategic direction and guide Brand Managers in execution.
• Directly manage media campaigns from concept to rollout.

Media Planning:

• Plan and manage media activities across all relevant channels (Print, OOH, Digital).
• Develop media strategy, coordinate agencies and external partners.
• Ensure alignment between media deployment and campaign strategy.

KPIs, Insights & Performance:

• Manage a broad set of KPIs, including brand health, brand perception, D2C performance metrics (CAC, CLV), and sell-out performance.
• Track performance using tools like Looker.
• Integrate consumer and market insights into strategy development.
• Analyze performance with Brand Managers and the online team, identifying gaps and deriving concrete, prioritized actions.

What You Bring

• 6-9 years of professional experience in Brand Management, Brand Strategy, or a comparable senior role (client or agency side), ideally in consumer brands, FMCG, or digital environments.
• Experience in developing cross-channel brand and campaign strategies; ability to set frameworks and empower teams for execution.
• Proficiency with KPIs, data tools (e.g., Looker), and insights; ability to derive clear decisions from data.
• Basic understanding of D2C mechanics and relevant performance metrics.
• Strong sense for brand leadership, consumer journeys, and emotional storytelling, with the ability to set strategic frameworks and lead creative teams.
• Enthusiasm for cross-functional collaboration, connecting teams, and driving initiatives independently.
• Bonus: Pet ownership, affinity for the pet food category, or experience in D2C/direct digital sales.

What We Offer

• Responsible, exciting, and varied tasks with significant creative freedom in a dynamic company with flat hierarchies and an open, relaxed atmosphere where everyone is on a first-name basis.
• A friendly, open team of approx. 280 employees across Munich, Leipzig, and Albourne (UK), with several office dogs.
• Flexible working hours (based on trust), home office options with cost contribution, and the possibility to work from abroad for several months.
• 28 days of vacation, plus the option for up to 20 days of unpaid leave and special leave.
• Various internal & external development opportunities.
• Support for mental health through the "OpenUp" platform (anonymous therapy sessions).
• Employee discounts for humans and pets.
• Regular team, company, and family & friends events.
• Social area with foosball and comfortable seating for relaxation and gaming.
• Fully equipped kitchen for meal preparation.
• Free coffee, cocoa, tea, soft drinks, fresh fruit, snacks, and sweets.
• Subsidized EGYM Wellpass membership for access to thousands of sports and wellness facilities nationwide.
• Access to modern AI tools to enhance efficiency and skill development.
• Many other great benefits to be discussed during the recruiting process.