SEO, Website & Conversion Manager - (all genders) - 100% Homeoffice

About the Role

Take full responsibility for our organic reach, website performance, and lead generation. Your primary goal is to ensure more people discover our solutions, engage with our websites, and convert into qualified leads. You will drive the strategic development of our entire web presence, from SEO strategy and website structure to conversion optimization, employing a data-driven approach to decision-making and consistent implementation.

Your Impact

Success in this role means achieving:

• Sustainable growth in organic visibility.
• An increase in qualified website visitors.
• Rising conversion rates and lead numbers.
• Intuitive websites that guide users effectively to their goals.

Responsibilities

• Develop and independently implement our SEO strategy across technical, structural, and content aspects.
• Analyze rankings, search behavior, and competitors to derive actionable measures.
• Optimize landing pages, conversion funnels, and user experiences to generate more qualified leads.
• Oversee the continuous development of all fino data services GmbH websites, products, and future brands.
• Define website structures, content, functionalities, and user journeys, collaborating closely with development, marketing, and other teams.
• Manage our AI-powered content process, ensuring content meets search intent and quality standards.
• Enhance existing tracking and analysis concepts, ensuring a robust data foundation.
• Identify optimization potential, prioritize measures, and implement them consistently, measuring success against clear KPIs.

Qualifications

• Proven experience in SEO with a track record of successfully building rankings, visibility, and organic traffic.
• Understanding of technical SEO, content SEO, and search intent.
• Experience in conversion optimization with demonstrable results in lead or revenue generation.
• Experience managing websites or web projects and steering their strategic and operational development.
• Proficient with web analytics and tracking tools (e.g., Google Analytics 4, event/conversion tracking).
• Ability to interpret data, recognize patterns, and derive concrete recommendations.
• Strong sense for high-quality content that appeals to both users and search engines.
• Independent, structured work style with a clear focus on results and strong execution capabilities.
• Must reside and work in Germany.

Particularly Convincing Qualifications

• Experience in B2B, SaaS, or software environments.
• Experience with modern content and AI workflows.
• Knowledge of CRO, UX, or data-driven marketing.
• Experience with CMS systems, web projects, and collaboration with development teams.

Benefits

• Clear Responsibilities and Support: Understand expectations and work in an environment where mistakes are seen as learning opportunities.
• Collaborative Commitment to Exceptional Results: Passionate team striving for excellence, valuing your indispensable contribution.
• Individual Development and Self-Responsibility: Encouragement of self-motivation and personal responsibility for outstanding performance.
• Dynamic Feedback for Continuous Learning: Direct and timely feedback for rapid adaptation and improvement.
• Open Communication and Personal Development: Open communication and active support for personal and professional growth.
• Solution Orientation and Focus on Company Success: High appreciation for your commitment to driving business results.
• Team Days, Summer and Christmas Parties: Events fostering team spirit and workplace enjoyment.
• Corporate Benefits: Access to various employee discounts and perks.
• Dog-Friendly Workplaces: Bring your dog to the office.
• Bike Leasing: Sustainable commuting options.