Area Sales Manager - Remote (Michigan)

About Garage Beer

At Garage Beer, we take light beer seriously and everything else lightly. We're the fastest-growing beer brand in the country, embracing our underdog status with a focus on fun, crisp, easy-drinking beer. We operate with no jargon, no ego, and no overthinking.

About You

You are dependable, self-aware, and easy to work with. You show up for the important moments, whether collaborating, building something new, or improving the day-to-day. We value real people who care about good work and good times.

What We're Looking For

We need a results-driven individual who excels at collaborative selling. As an Area Sales Manager, you will align Garage Beer priorities with distributors to create and execute Annual Business Plans aimed at achieving volume objectives. This role demands market presence and consistent in-person work-withs to ensure strong execution. You will lead your territory, collaborating across teams to meet strategic goals. A key aspect of this role is leading a Field Sales Representative, requiring strong leadership, clear direction, and accountability.

Key Responsibilities

• Drive customer and solution-based selling with Distributors.
• Direct and collaborate with assigned distributors on the development of the Annual Distributor Business Plan (ABP).
• Bring Garage Beer marketing to life in the local market in partnership with distributors.
• Analyze, segment, and develop target account lists for Garage Beer distribution & display.
• Ensure execution of chain & independent distribution, features, and displays to drive volume performance across assigned distributors.
• Conduct regular in-market work-withs to identify retail execution opportunities.
• Lead a sales representative by demonstrating hard work, setting clear priorities, and holding them accountable for execution.

Requirements

• Bachelor's degree or equivalent industry experience.
• 3+ years in beverage, beer, distributor, supplier, or CPG sales.
• Proven track record of driving sales growth.
• Technical capabilities (or capacity to learn) in using internal (VIP, Karma) and external (syndicated data, distributor reporting) data sources to identify opportunities, generate insights, and create compelling visual stories.
• This is a remote role requiring travel primarily within the defined territory, with infrequent travel for Garage Beer or industry events.

Bonus Points If You:

• Have prior people leadership experience.
• Are an expert in the beer or alcohol category.
• Possess a competitive, team-focused approach.
• Enjoy building new markets and processes.
• Stay curious and seek unconventional solutions.

What We Offer

• Impactful Work: A fast-paced environment where your contributions are visible and valued.
• Engaging Culture: Build a fast-growing beer brand while ensuring work remains fun.
• Competitive Compensation: Base salary range of $70,000 - $90,000 annually, plus incentive opportunities and a $750 monthly car allowance.
• Comprehensive Benefits: Garage Beer covers 100% of medical, dental, vision, and short-term disability premiums, with additional voluntary benefits and EAP.
• Flexible Time Off: A flexible PTO policy and company-observed holidays for recharging.

The salary range is our good-faith estimate. Actual offers depend on experience, skills, internal equity, and location.

Garage Beer is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment.

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