Senior Product Manager - Growth & Monetization

ABOUT onX

We are a high-growth tech company dedicated to helping people confidently explore the outdoors. Our mission is to awaken the adventurer inside everyone by building products that optimize outdoor experiences. We operate with an experimentation mindset, leveraging technology, including AI, to drive innovation and deliver impactful solutions across our Hunt, Offroad, Backcountry, and Fish verticals.

ABOUT THIS OPPORTUNITY

We are looking for a Senior Product Manager to own our purchase flows, pricing surfaces, and conversion mechanics. You will be responsible for driving the product vision for how we model offers, configure pricing, and build internal tooling to scale our monetization engine. This is a high-visibility role at the center of onX's subscription business, leading a cross-functional pod and partnering closely with Marketing, Data, and vertical teams to achieve measurable revenue impact through experimentation and product strategy.

WHAT YOU'LL DO (Essential Job Duties & Functions)

• Own purchase flows and upsell strategy: Define and execute the product vision for user discovery, evaluation, and conversion to paid membership across mobile and web.
• Lead experimentation: Design and run A/B tests on pricing surfaces, checkout flows, and monetization mechanics, using results to drive roadmap decisions.
• Scale monetization infrastructure: Enhance the purchasing engine (paywall surfaces, in-app purchases, web checkout) to enable faster iteration and reduced time-to-market.
• Drive cross-functional alignment: Own the pod roadmap and communicate priorities across Engineering, Design, Marketing, and senior leadership.
• Champion customer-informed decision making: Synthesize data, user research, and funnel analytics to continuously improve conversion quality and purchase experience.

WHAT YOU’LL BRING

• Eight (8) years of relevant experience, with at least four (4) years in product management at a consumer-facing mobile software company.
• Proven experience with subscription monetization (paywalls, pricing surfaces, checkout flows, in-app purchases).
• Strong experimentation instincts with a track record of designing and interpreting A/B tests that drove decisions.
• Fluency with data analysis and translating metrics into product strategy.
• Demonstrated use of AI tools to accelerate product workflows.
• Clear, concise written and verbal communication skills, with a track record of influencing without authority.
• Comfort operating in fast-moving environments with ambiguity and competing priorities.
• Alignment with onX’s Company Values.
• Permanent US work authorization.
• Ability to travel quarterly for multiple days.

ADDED BONUSES

• Bachelor’s or master’s degree in Business, Economics, Computer Science, or Engineering.
• Previous experience with digital subscriptions, purchasing flows, onboarding, or personalization.
• Background in onboarding, activation, or freemium conversion.
• Passion for outdoor recreation.

THE ONX EXPERIENCE

We are a distributed company fostering connection and collaboration. We offer clear goals, structure, and frameworks to guide execution, balancing individual ownership with deep collaboration. You'll have autonomy within strategic boundaries and support for growth.

WHERE YOU CAN WORK

Distributed workforce across various US locations, with HQ in Bozeman and Missoula, MT, and virtual workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.

HOW YOU’LL BE COMPENSATED

• Salary Range: $143,000 - $197,000 annually.
• Equity: Eligible for common share options with a vesting schedule.
• Bonus: Annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and growth opportunities.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave (13 weeks for birthing, 5 weeks for non-birthing).
• 401k matching (100% on first 3%, 50% on 3-5%).
• Company-wide outdoor adventures and industry perks.
• Annual “Get Out, Get Active” funds.
• Flexible time away package (PTO, STO, VTO, paid holidays).

PERFORMANCE ESSENTIALS

Success in this role requires concentration and problem-solving. onX will explore reasonable accommodations for individuals with diverse abilities. Contact PC@onxmaps.com for assistance or accommodation.

Equal Opportunity Employer

We believe unique perspectives strengthen us. We are an equal opportunity employer committed to fairness in hiring, development, compensation, and promotion, fostering an inclusive community.