Product Manager (eCommerce - Shopify)

About Homera Health

Homera Health leverages the expertise behind successful telehealth brands to build the next generation of virtual healthcare experiences. With an upcoming men's health platform and expansion into wellness products, they are seeking talented individuals to join their early-stage team.

About the Role

Homera Health is seeking a Product Manager to lead their Shopify e-commerce business from end to end. This senior, hands-on role is critical for the performance, scalability, and evolution of their Shopify storefront, including managing complex catalogs, subscriptions, and compliance requirements. You will be instrumental in launching new products, scaling the store, and building a world-class e-commerce experience, with the potential to grow into leading an e-commerce team.

Responsibilities

Shopify & Ecommerce Operations

• Own the Shopify store end-to-end, including product setup (SKUs, bundles, subscriptions), pricing, promotions, product lifecycle management, and managing the app ecosystem (subscriptions, reviews, analytics, fulfillment, tax tools).
• Ensure site stability, performance, and conversion optimization.
• Manage storefront updates, launches, and ongoing improvements.
• Own key e-commerce performance metrics, including conversion rate, AOV, retention, and revenue growth.

Product & Catalog Management

• Lead the creation and maintenance of product pages for supplements and skincare.
• Own SKU strategy, bundles, upsells, cross-sells, and subscription logic.
• Partner with marketing and operations on launches, promotions, and experiments.
• Maintain clean product data, taxonomy, and reporting.

Sales Tax, Compliance & Ecommerce Infrastructure

• Oversee Shopify sales tax setup and compliance.
• Partner with finance and legal to ensure e-commerce compliance.
• Ensure operational readiness across regions, SKUs, and fulfillment flows.

Cross-Functional Leadership

• Act as the bridge between marketing, operations, product, and leadership.
• Translate business goals into clear e-commerce execution.
• Collaborate on funnel optimization, promotions, and lifecycle strategy.
• Support planning for future hires and team expansion.

Strategy & Growth

• Utilize data to identify opportunities for conversion, retention, and growth.
• Help shape e-commerce and product strategy alongside leadership.
• Implement best practices from high-growth e-commerce environments.
• Prepare the foundation for scaling product lines and team structure.
• Build, lead, and scale the e-commerce team over time as sales grow.
• Coach, mentor, and develop team members by setting clear expectations, providing feedback, and raising the bar on execution quality.

Requirements

• 5–7 years of experience in product management, project management, or e-commerce leadership.
• Deep, hands-on experience owning and operating a live Shopify store.
• Experience in subscription-based e-commerce is an asset.
• Experience launching new product lines or expanding an e-commerce catalog.
• Background in supplements, skincare, wellness, apparel, or other applicable consumer products strongly preferred.
• Proven experience leading and growing teams, or readiness to step into that role.
• Comfortable being hands-on today and strategic as the business scales.
• Clear, confident communicator across teams and leadership.
• Experience managing, coaching, or mentoring others.

Benefits

• Flexible working hours.
• Work wherever you choose.
• Unlimited Paid Time off.
• Paid non-working holidays per country of residence.
• Fun and casual work environment.
• Diverse, global team.