Business Affairs Manager

About Copper Giants

Copper Giants is revolutionizing the client/agency relationship by infusing "Joy" into the process. We combine extensive consumer knowledge derived from Liberty Mutual's data and research with experienced, award-winning professionals to build and transform brands that achieve financial success, positive global impact, and foster enjoyment in the work.

The Opportunity

We are seeking a driven Business Affairs Manager to join our unique agency. This role is ideal for a seasoned professional with deep advertising and marketing expertise who is passionate about delivering exceptional work across all channels. You will bring a strong understanding of the creative process, exceptional judgment, and the ability to manage complex business, legal, and talent-related matters in a dynamic environment. You will partner closely with Liberty Mutual Corporate Legal, Advertising, Procurement, and external agencies.

Key Responsibilities

• Review advertising content, providing expert guidance on intellectual property, marketplace risk, and legal concerns related to creative materials.
• Serve as the primary subject matter expert for SAG-AFTRA and the Joint Policy Committee (JPC), managing commercial contract negotiations and union requirements.
• Oversee talent strategy, negotiate talent agreements, track costs, and manage overscale talent.
• Monitor the AI production landscape, advising on internal policies for AI-generated content and its intellectual property implications.
• Collaborate with producers, creatives, business stakeholders, and external agency teams throughout the creative and production lifecycle.
• Manage licensing, usage rights, and renewals for all creative assets, including music, stock photography, and video.
• Support spokesperson and mascot appearances, ensuring rights management and compliance.
• Manage network clearance for all broadcast content.
• Support production partner management, including contracting and vendor relationships.
• Ensure business affairs guidance aligns with Liberty Mutual's brand voice and advertising objectives.
• Liaise with Liberty Mutual Corporate Legal, Procurement, Advertising, Copper Giants, external agencies, talent unions, and outside counsel.

Ideal Candidate Profile

• Significant Business Affairs experience in advertising, brand marketing, or a similar environment, with a deep understanding of the creative development process.
• Expertise in talent negotiations, SAG-AFTRA agreements, intellectual property, rights management, and advertising legal/business affairs.
• Strong judgment, communication, presentation, project management, and organizational skills.
• Ability to manage multiple priorities in a fast-paced setting and influence stakeholders at all levels.
• Experience leveraging emerging technologies, including Generative AI.
• Experience in regulated industries like insurance or financial services is preferred.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience.
• Minimum 5 years of relevant, progressive experience in a marketing-driven organization.
• Advanced knowledge of marketing communications principles and practices.
• Experience working with and/or managing outside agencies.
• Strong oral and written communication, presentation, organizational, coordination, project management, and analytical skills.
• Proficiency with relevant technologies.
• Budget management and project management experience preferred.
• Ability to interact effectively across all organizational levels.
• Proactive learner, eager to apply new skills.
• Understanding of the insurance industry, products, services, and trends.

About Us & Benefits

Copper Giants is part of Liberty Mutual, committed to creating a workplace where everyone feels valued, supported, and can thrive. We foster an inclusive environment with diverse perspectives, comprehensive benefits, workplace flexibility, and professional development opportunities. We offer competitive compensation, including potential commission and/or bonus earnings. Learn more about our benefits at https://www.libertymutualgroup.com/about-lm/careers/benefits.

Equal Opportunity Employer & Fair Chance Notices

Liberty Mutual is an equal opportunity employer. We do not discriminate based on race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information, or any other protected status. Please review the provided Fair Chance Notices for California, Los Angeles, and Philadelphia.