Article Group is hiring for a position of Freelance Associate Creative Director in Remote

100% Remote | Full-Time (40 Hours per Week) | Independent Contractor

About

KU Europe GmbH is a family-owned direct-to-consumer (D2C) company based in Germany. We operate multiple successful e-commerce brands, serving customers throughout Europe. With our own fulfillment center and a customer base of over 2 million customers, we are committed to delivering high-quality products, fast shipping, and an outstanding customer experience. As a remote-first company, we collaborate with talented professionals worldwide to develop innovative beauty, health, and anti-aging products that deliver real results.

Responsibilities

• Plan, execute, and analyze A/B and multivariate tests across landing pages, product pages, checkout flows, and other key customer touchpoints.
• Identify conversion opportunities through quantitative and qualitative data analysis.
• Develop hypotheses and testing roadmaps focused on increasing conversion rates, revenue, and customer engagement.
• Collaborate with designers, developers, and marketers to implement and evaluate test variations.
• Analyze user behavior using tools such as Google Analytics, GA4, Hotjar, and similar platforms.
• Monitor key performance indicators and provide actionable recommendations based on test results.
• Create clear reports outlining test performance, insights, and business impact.
• Continuously optimize the customer experience through ongoing experimentation and analysis.

Requirements

• Minimum 3 years of professional experience in Conversion Rate Optimization (CRO), A/B testing, and digital experimentation.
• Proven hands-on experience planning, implementing, and analyzing A/B tests in e-commerce environments.
• Mandatory experience working with Shopify.
• Strong understanding of UX principles, customer journeys, and e-commerce conversion funnels.
• Experience with testing, analytics, and behavioral analysis tools.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Experience collaborating with designers and developers to implement test variations.
• Excellent attention to detail and communication skills.
• Ability to work independently in a remote environment.
• Availability during CET business hours.
• Strong written and spoken English.
• Applicants must reside outside of Germany.
• Preferred Qualifications: Experience with WordPress/WooCommerce. Experience with Meta Ads and Google Ads. Experience working with high-volume e-commerce stores and direct-to-consumer brands.