Senior Director Growth Strategy Agency Sales

Wpromote - Senior Director, Growth Strategy

About

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer: Remote-first culture, Flexible schedules, Unlimited PTO, Extended Holiday break (Winter), Work from anywhere options*, 100% paid parental leave, 401(k) matching, Medical, Dental, Vision, Life, Pet Insurance, Sponsored life insurance, Short Term Disability insurance and additional voluntary insurance, Annual Class Pass Credits and more!

Responsibilities

• Own pitch and RFP strategy across Wpromote's new business pursuits, ensuring differentiated positioning, compelling narratives, and tight alignment to client business objectives
• Partner with Growth and Sales leaders to architect winning pursuit strategies, shape solution direction, and guide executive-level storytelling from kickoff through close
• Direct cross-functional pitch and RFP teams across executive stakeholders, media, creative, analytics, and channel experts, aligning every contributor around one cohesive recommendation
• Develop integrated full-funnel strategies that connect brand, performance, media, creative, and measurement into unified client solutions, leveraging the latest platforms, technologies, and consumer engagement trends
• Bring deep fluency across the evolving media landscape, including emerging digital channels, commerce and retail media, social, CTV, AI-driven marketing, and audience-first planning
• Make creative and messaging central to media strategy, not an afterthought, ensuring ideas are audience-centric, culturally relevant, and performance-oriented
• Translate complex business challenges into actionable marketing strategies that connect media investments to measurable business outcomes
• Partner with Client Strategy, Audience Strategy, and channel experts to ground every pitch and RFP response in Wpromote's methodologies, strategic POVs, capabilities, case studies, and proof points
• Stay ahead of industry shifts, emerging platforms, and evolving consumer behaviors, bringing fresh thinking into every pursuit
• Contribute to the evolution of Wpromote's go-to-market strategy, pitch and RFP methodologies, and storytelling frameworks
• Represent Wpromote's point of view on modern marketing, media innovation, and growth strategy, internally and in market

Requirements

• 10-12+ years of experience in media strategy, integrated marketing, digital advertising, growth strategy, or consultative business development within an agency, media, or marketing environment
• Proven experience leading strategic pitches and RFP responses, and developing winning enterprise-level marketing solutions
• Deep expertise across modern media channels and omnichannel marketing strategies, with command of full-funnel planning, emerging platforms, retail media, social, CTV, AI-enabled marketing, and measurement innovation
• Demonstrated ability to develop differentiated, insight-driven strategies that align media, creative, audience, and business objectives
• Exceptional storytelling and presentation skills, with the ability to communicate complex ideas clearly and persuasively to executive audiences
• Deep appreciation for the role of creative in driving marketing effectiveness and the ability to integrate creative thinking into media strategy
• Collaborative leader who thrives in high-pressure, deadline-driven pitch and RFP environments, with proven experience influencing cross-functional teams across sales, strategy, media, analytics, and executive leadership
• Strong executive presence and the ability to build credibility with senior stakeholders, internally and externally
• Naturally curious mindset, with a passion for experimentation and staying ahead of industry shifts
• Strong business acumen and the ability to connect marketing strategies to broader business and financial outcomes