Werkstudent:in/Praktikant:in (m/w/d) Marketing & Eventmanagement im Smart Energy Startup

Marketing & Communications (Werkstudent)

About

GreenPocket is an agile, green startup specializing in energy management and visualization software, actively contributing to a sustainable, climate-neutral future. Their mission is to simplify energy consumption management with intuitive, AI-driven software for everyone, enabling energy providers and corporate clients to effectively reduce energy consumption and CO2 footprints. Since 2025, they are part of the Hausheld group, forming a full-service platform for smart metering in Germany.

Responsibilities

• Manage social media channels, monitor trends and benchmarks, create analyses, and proactively develop content.
• Support the creation of specific target group lists, newsletters, and other marketing materials for product campaigns.
• Create postings including images, blog posts, product texts, and support podcast production.
• Play a key role in planning, preparing, and following up on trade fair appearances and conferences, and independently schedule appointments for the sales team.
• Monitor the effectiveness of Google Ads and track monthly inbound leads.
• Contribute to brand building through individual, creative projects to foster growth.

Requirements

• Studying Media or Communication Sciences, Event Management, Business Administration (preferably with a Marketing focus), or a comparable field.
• Ideally, some practical experience in marketing or event management (not mandatory).
• Enjoy creating and formulating engaging content.
• Quick comprehension and analytical thinking skills.
• Communicative and able to independently gather necessary input.
• High level of teamwork and initiative.
• Proficient in common MS Office applications.
• Very good German and English language skills.