Director of SEO and Agentic Search

Head of Organic Search & AI Discovery

About

LawnStarter is the nation’s leading on demand marketplace for lawn care and outdoor services, with over $150M in annual bookings. We are expanding beyond lawn care to become the one stop shop for all home services. Becoming the most discovered, cited, and trusted brand in our category is how we get there.

Responsibilities

• Own organic strategy across our brand portfolio. The vision, roadmap, and standards for how our brands compete in organic search and AI powered discovery.
• Own AI Search visibility. Establishing our brands as cited, authoritative sources in Google AI Overviews, ChatGPT, Perplexity, and emerging conversational search surfaces. Through answer first content architecture, entity authority, and structured data that AI systems can discover, extract, and trust.
• Own Technical SEO and architecture. Large scale technical infrastructure, Core Web Vitals, structured data, crawl efficiency, and the product architecture decisions that drive organic performance.
• Own Content strategy and production. Directing the editorial work that produces the pages, guides, studies, and resources that rank, get cited, and convert.
• Own Team leadership and hiring. Assessing the current core, making the talent calls that need to be made, and building the team you need for the new direction.
• Own Cross functional partnership. Working closely with Engineering, Analytics, and Data to build the technical and measurement foundation organic needs to operate at scale.

Requirements

• Sees around corners. You have been building for where search is going, not where it has been.
• Understands external visibility as foundational. You recognize that in the AI era, authority comes from being repeatedly cited and mentioned across external networks.
• Understands organic as a revenue driver, not just a traffic channel. You operate with a business mindset. You tie organic initiatives to CAC, acquisition, and revenue impact, not just impressions and clicks.
• Diagnoses fast, acts faster. You use data to find the signal in the noise, make a call, and move.
• Builds and elevates teams. You have led at scale before and made the hard talent calls when they were needed.
• A company wide evangelist. You don’t just own SEO. You sell the vision for it.
• Technically fluent and willing to ship. You can get into the weeds on structured data, crawl budgets, and Core Web Vitals, and you know when to.
• AI native. You use AI tools daily. For research, content, analysis, and workflow acceleration.