Organic Marketing Manager

Organic Marketing Specialist

About

Yellow Social Interactive (YSI) is a dynamic leader in the social gaming industry, creating engaging experiences across various platforms. With offices and remote teams globally, we are dedicated to excellence and trust. We are seeking a detail-oriented and growth-focused organic marketing specialist to support our rapid growth in the US market. This role involves working closely with performance, creative, analytics, and product teams to enhance visibility, engagement, and conversion across web and app channels. We are looking for analytical, organized individuals passionate about digital content, search optimization, and growth, who enjoy optimizing performance through data-driven insights. As search evolves with AI, we need candidates excited by change and willing to challenge the status quo with new technologies and ideas.

Responsibilities

• Develop and execute an organic growth strategy across web and app properties and content environments.
• Support on-page optimization including metadata, internal linking, and content structure.
• Coordinate website optimization initiatives and technical SEO recommendations.
• Drive progressive change with AI-focused ideas and delivery, adapting to the changing search landscape.
• Manage the US multi-state strategy using localization tactics to improve exposure and conversion rates.
• Support website and app content updates across CMS platforms.
• Coordinate with internal teams and external partners on content delivery, quality assurance, and optimization.
• Maintain strong content governance and documentation standards.
• Monitor SEO, ASO, and AI performance metrics and provide actionable reporting insights.
• Analyze competitor activity, ranking changes, and optimization opportunities.
• Work closely with analytics teams to support performance tracking and attribution alignment.
• Support reporting validation and operational QA across SEO and content activities.

Requirements

• 3+ years experience in SEO, ASO, and content optimization.
• Familiarity with traditional keyword research tools as well as new-age AI content optimization tools, LLM behavior tracking, and prompt engineering principles.
• Strong understanding of SEO best practices, content optimization principles, and organic growth strategies.
• Experience with modern CMS platforms (e.g., WordPress, headless CMS) and app store consoles.
• Strong analytical, problem-solving, and organizational skills.
• Comfortable managing multiple projects and priorities within fast-paced environments.
• Strong communication and collaboration skills.
• Experience within the gaming industry is highly preferred.