eCommerce / DTC Growth Strategist

Lead Strategist (eCommerce Growth)

About

Right Hook Digital is an eCommerce Growth Agency focused on delivering unmatched growth for ambitious brands through a "profit-first" approach. We build lasting brands by focusing on quality over quantity, with specialized pod teams. Our values include Client Success, Team Elevation, Wow in Every Interaction, Openness & Candor, and Kaizen. We offer a Performance + Growth Framework (PGF) for continuous skill development and a strategic impact role where you'll shape our Growth Marketing OS. Our culture emphasizes candid, two-way feedback.

Responsibilities

• Build and present data-driven strategies that connect to each client’s big-picture growth goals.
• Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth.
• Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested.
• Identify and execute budget allocation strategies that maximize profitable growth.
• Serve as the go-to advisor for clients, fostering strong relationships.
• Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies.
• Help define and refine best practices, testing methods, and playbooks.
• Own end-to-end project flow, ensuring quality execution from ads to landing pages.

Requirements

• Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus).
• Proven success driving results with $40k+/month ad budgets.
• Marketing expertise in creative strategy, data analysis, and fundamentals.
• Proficient in Excel & Google Sheets, with a strong understanding of MER, CLTV, nCPA, and other critical business metrics.
• Top-notch communicator with a client-centered mindset.
• A natural leader and team player who embodies Right Hook’s values.