E-Commerce & Performance Marketing Manager (m/w/d) @PIXLIP

E-Commerce Manager (m/f/d)

About

PIXLIP GmbH is a highly innovative company in Europe specializing in modular light frame and trade fair stand solutions. With a new AI-based design tool and a modern sales structure, they are creating entirely new customer experiences from the initial idea to the finished brand presence. Their Shopify shop is intended to become their most important digital platform.

Responsibilities

Shop & Product Maintenance:

• Ongoing maintenance and updating of products, categories, and content pages in the Shopify shop.
• Creation and optimization of product texts, images, and metadata – SEO-compliant and conversion-focused.
• Design of landing pages and promotional pages using the Shopify Editor (Sections, Page Builder, Liquid).
• Quality assurance and testing on desktop and mobile devices.
• Implementation of multilingualism and localization (e.g., Shopify Markets).

SEO, Feed & Performance:

• Implementation of SEO measures based on recommendations from an external SEO agency – acting as the interface between recommendations and implementation in the shop.
• Maintenance and optimization of product feeds for shopping channels.
• Monitoring and analysis of KPIs (Conversion Rate, Bounce Rate, Rankings) and sharing insights with the team.

Meta Ads & Campaigns:

• Support in maintaining and optimizing ongoing Meta Ads campaigns.
• Analysis of Meta and SEA KPIs and preparation of results for the team.
• Collaborative development of campaign ideas with the social media team – based on the data analyzed by you.

Newsletter Marketing:

• Planning, creation, and sending of newsletter campaigns.
• Building and maintaining segments and automations.
• Performance analysis and continuous optimization of open and click rates.

Teamwork & Daily Business:

• Close collaboration with design, marketing, and sales to develop sales-strong content.
• Support with ad-hoc tasks and independent prioritization in daily business.
• Management and organization of media resources (images, videos, documents).

Requirements

• Initial professional experience or strong expertise in e-commerce, content, or online marketing.
• Confident use of Shopify Admin.
• Basic understanding of SEO, UX, and conversion optimization.
• Structured, careful working method & eye for detail.
• Very good German language skills, good English.
• Team spirit, willingness to learn & initiative.

Nice to have:

• Shopify Liquid knowledge & basic HTML/CSS skills.
• Experience with GA4, Klaviyo, and performance marketing dashboards.