Marketing Operations Coordinator

Marketing Operator (m/f/d)

About

MultiBase is a specialist BI and analytics consulting firm. Founded in 1991, we've spent 35 years helping mid-sized DACH companies turn their data into decisions that move the P&L. Over 1,500 projects. Over 400 clients. ICP: CFOs and Heads of Controlling at companies with EUR 20-500M in revenue. We are now at an inflection point: expanding from traditional BI consulting into scalable products and international markets - including the Gulf region and English-speaking countries. We are not a software company (yet). We are not a big agency. We are a tight, high-output team that runs on systems, AI leverage, and sharp thinking. We are building toward 10x-ing our EBITDA by 2030, and the growth engine you build is central to getting there.

Responsibilities

What you own from day one

Campaign execution

• Run Meta campaigns end to end: ad scripts, budget management, performance iteration. You do not brief an agency. You run it yourself.
• Track funnel performance: landing pages, email sequences, call conversion rate. You test and improve.

CRM and automation

• Own CRM operations: automation, lead scoring, sequences, hygiene. You keep the system clean and working.
• Build and maintain workflows in our CRM GoHighLevel that connect marketing activity to sales outcomes.

Creative, AI & contractor coordination

• Turn content into campaign assets and distribute across channels (current Focus on YouTube and LinkedIn, to be extended)
• Create and manage AI Agents supporting you in the content creation and distribution
• Brief external contractors and review deliverables against brief - not just "does this look nice" but "does this get us qualified leads"

BD support

• Templates, briefing documents, lead intelligence - aligned with the sales function, not managed by it.

What you grow into

• Shaping campaigns, not just running them
• Testing new channels and markets (including international expansion)
• Owning the content strategy
• Co-building the marketing system as we scale

Requirements

• You are an AI-native B2B marketing operator with 2-4 years of hands-on experience. You execute brilliantly today and bring ideas proactively. You run your own tools. Your output-to-hours ratio is noticeably higher than average because of how you work.
• You would have walked into a meeting and said "we should build something like this" - not waited to be asked. But you also know how to ship, not just suggest.

Non-negotiables

• AI-native. You run agents. You use Claude (Code, Cowork, Design), ChatGPT, Gemini, Hermes, OpenClaw or equivalents as default. You multiply your own output. This is not a nice-to-have.
• Funnel thinking. Every output has a path to a booked session. You think in conversion, not in content.
• Self-starter. You bring ideas and flag problems. We do not chase people.
• You read the market and suggest moves. You do not wait for a brief.
• 2-4 years hands-on. In B2B performance marketing. Small-team operator. Not a brand marketer. Not a pure strategist. A builder who executes.
• English fluency. Business-level English is a hard requirement.
• German language skills are a strong plus - particularly for reviewing DACH-focused content - but not a hard requirement.