Senior Analytics Engineer - Monetization (m/w/d)

Monetization Analytics Engineer (f/m/d)

About

Whow Games is a team of over 50 passionate gamers, experienced game developers, and marketing professionals dedicated to creating engaging products. As part of our team in Hamburg, you will work on outstanding products and player experiences, growing both personally and professionally. We offer a dynamic environment, the latest hardware, and diverse partnerships.

In this role, you will own the data infrastructure and measurement intelligence that drives our monetization decisions. As the single point of contact between Data and Monetization, you will partner directly with our Head of Sales and Game Balancing team to translate player and revenue signals into pricing strategies, offer design, and live ops decisions across our portfolio of social games.

Responsibilities

• Own and operate the monetization measurement stack, ensuring data quality, model integrity, and actionable outputs.
• Build and maintain scalable dbt data models and Tableau dashboards for monetization health metrics.
• Develop predictive models for player LTV, payer conversion, and churn risk, translating them into recommendations.
• Analyze the in-game economy in partnership with Game Balancing.
• Translate measurement outputs into concrete recommendations for senior stakeholders.
• Own the full monetization data collection layer, from event tracking specs to data contracts.
• Design and oversee A/B tests for pricing, offer mechanics, and live ops events.
• Conduct payer segmentation and player journey analysis.
• Collaborate with Data Engineering on reliable data pipelines.

Requirements

• 4+ years in Monetization Analytics, Analytics Engineering, Game Analytics, or a related B2C, gaming, or mobile role.
• Strong SQL and Python for data modeling, analysis, and predictive modeling.
• Hands-on experience with dbt and Tableau (or comparable BI tools).
• Deep understanding of free-to-play or social game monetization mechanics.
• Solid grasp of experimentation (A/B test design, sample sizing).
• Proven ability to communicate complex data clearly to non-technical stakeholders.
• Proactive and ownership-driven.
• Fluent English.
• Experience with game economy modeling, payment providers, hybrid monetization, or AI tools is preferred.
• Fluent German is a plus.