Digital Sales Planner, Programmatic

Programmatic Digital Sales Planner

About

NBCUniversal is a leading media and entertainment company creating world-class content across film, television, and streaming, and bringing it to life through global theme park destinations and consumer products. We own and operate leading entertainment and news brands and produce premier filmed entertainment through our studios. We are committed to improving the communities where we operate and champion an inclusive culture.

The Programmatic Digital Sales Planner will be a critical role within the ad sales team, focused on driving revenue through programmatic products across NBCU's digital portfolio. This role reports to the Manager of Programmatic Strategic Planning and will steward campaign execution with clients, ad tech partners, and media agencies, collaborating with key stakeholders across NBCU to meet revenue goals. Advanced knowledge of the digital advertising landscape and the ability to operate effectively at the intersection of traditional and new media are critical.

Responsibilities

• Work across internal departments (Sales, Planning, Ad Ops, Account Management, Inventory) to develop, implement, and execute programmatic campaigns across NBCU's core digital properties and Peacock.
• Team with Programmatic Account Directors to drive advertising revenue via programmatic guaranteed and private marketplace (PMP) sales channels.
• Create media plans that achieve customer goals and maximize revenue across the NBCU portfolio.
• Manage client relationships in partnership with sales & account management to deliver superior customer service.
• Ensure all programmatic digital campaigns are executed correctly, including deal creation/set-up, asset collection, and liaising with internal programmatic Ad Ops teams.
• Lead the monitoring and reporting of deal health and campaign performance to ensure full delivery and maximize revenue potential.
• Proactively communicate campaign highlights and/or red flags to Account Director/Planning Director for client resolution.
• Serve as a key internal subject matter expert on digital programmatic.

Requirements

• Minimum 1 year in digital media planning or client service at an entry level.
• Four-year degree (B.A., B.S.) from an accredited college or university or equivalent experience.
• Must be willing to work in Chicago, Illinois.
• Willingness to travel and work overtime.
• Must have unrestricted work authorization to work in the United States.
• Must be 18 years or older.
• Prior digital media planning/industry experience is desired.
• Programmatic advertising background is a plus.
• Highly analytical, strategic thinker, problem solver.
• Highly organized with strong attention to detail.
• Ability to collaborate and maintain effective working relationships in a cross-functional matrixed organization.
• Excellent oral and written communication skills.
• Exceptional with Microsoft Excel and PowerPoint.
• Salary range: $70,000 - $75,000 (SIC eligible).