Principal Product Marketing Manager

Principal Product Marketing Manager, Vertical Industries

About

Smartsheet is a leading work management platform that helps teams achieve anything. We build tools that empower teams to automate manual processes, uncover insights, and scale smarter. We are committed to creating space for big thinking, action, and impactful work. Smartsheet targets industries where workflow specificity is essential, and we are looking for a Principal Product Marketing Manager to lead the strategic development of industry-specific value narratives for priority verticals like Life Sciences, Manufacturing, and Healthcare.

Responsibilities

• Lead the execution of the Smartsheet Value Strategy process for priority verticals.
• Define positioning scope, including target segments, buyer roles, KPIs, and competitor sets.
• Validate buyer value levers and map them to Smartsheet’s capabilities to demonstrate quantified benefits.
• Build vertical Value Impact Models and define Smartsheet’s role within each industry.
• Develop cross-functional Adoption Plans and validate position hypotheses.
• Own ICP definition and target account prioritization for each priority vertical.
• Maintain a current CAPDB for precise industry-specific targeting inputs.
• Analyze the competitive landscape and market intelligence for each vertical.
• Develop and maintain industry-specific buyer journey maps and TAM/SAM sizing.
• Ensure each priority vertical is supported by a quantified Value Impact Model, capturing drivers meaningful to economic buyers.
• Anchor C-suite conversations in recognizable industry terms.
• Drive marketing adoption for each vertical value strategy and test position hypotheses.
• Produce messaging guides connecting industry-specific value statements to capabilities and customer proof points.
• Manage the development of a complete sales play package for each priority vertical, including pitch decks and Customer Outcome Journey (COJ) POVs.
• Create use case messaging guides, battle cards, discovery slides, and ROI calculators.
• Partner with Customer Success to validate Value Impact Models and develop case studies.
• Synthesize win/loss analysis and competitive benchmarking to inform Product roadmap prioritization.
• Define the GTM architecture for each priority vertical.
• Translate new product capabilities into industry-specific outcome narratives for launch support.
• Lead and develop PMMs aligned to vertical clusters.

Requirements

• 10+ years of experience in product marketing, industry marketing, or GTM strategy in B2B SaaS, with at least 2 years managing or mentoring other marketers.
• Direct experience developing value positioning for complex enterprise buyers in one or more priority verticals (Life Sciences, Healthcare, Manufacturing, Government, or Professional Services strongly preferred).
• Hands-on experience building industry-specific value propositions, ROI models, and use-case-level messaging grounded in buyer research.
• Strong instinct for competitive differentiation.
• Operational discipline to manage multiple vertical workstreams simultaneously.
• Bachelor’s degree required; MBA or advanced degree preferred.
• This full-time position can be located in Bellevue, WA, or remote from anywhere in the US where Smartsheet is a registered employer.
• US Base Salary Pay Range: $205,000—$261,250 USD.