Salesforce Product Lead

Salesforce Product Lead

About

As a disruptor in the global market research industry, GWI has grown through entrepreneurial spirit and a get-up-and-go attitude. We are committed to making improvements to our CRM to drive efficiencies across the revenue team.

Responsibilities

• Oversee Salesforce and integrated products, ensuring systems are scalable, well-integrated, and aligned with business goals.
• Support a high-performing team and their professional growth, provide coaching, fostering collaboration, growth, and operational excellence.
• Ensure seamless rollout and adoption of new system enhancements, driving effective communication, training, and enablement across commercial teams.
• Manage the Salesforce roadmap and oversee key system projects, ensuring strategic alignment and efficient delivery.
• Act as a bridge between RevOps, Sales, Finance, Product, and Marketing, enhancing data consistency, revenue reporting, and system capabilities.
• Continuously improve automation and lead-to-cash workflows to reduce manual effort and enhance scalability.

Requirements

• Deep expertise in the Salesforce platform and object model, with a proven ability to architect custom applications, objects, fields, and end-to-end processes at an enterprise level.
• Extensive command of Salesforce automation capabilities, best practices, and order of operations.
• Track record of designing and improving complex Salesforce automations including advanced flows, validation rules, formula fields, and data model relationships.
• Proven success leading integrations across the revenue tech stack (e.g. Tableau, Docusign CLM, SalesLoft, and similar platforms).
• Strong Salesforce architecture experience, with a demonstrable track record of designing, deploying, and governing Salesforce changes at enterprise scale.
• Salesforce Advanced Administrator Certification or Sales/Experience/Revenue Cloud Certifications highly desirable; willingness to gain Revenue Cloud certification as part of the role.
• Ability to define and own the Salesforce product roadmap, aligning platform capabilities with business strategy and revenue growth objectives.
• Exceptional critical thinking and analytical skills with a strong commercial lens.
• Experience developing and presenting business cases for platform investment.
• Proven ability to evaluate emerging Salesforce features and third-party tools.
• Comfortable operating with ambiguity and driving clarity in a fast-paced, high-growth environment.
• Proven success in managing, mentoring, and developing Salesforce Administrators and technical team members.
• Strong stakeholder management skills with the ability to influence at senior leadership level.
• Experience managing external partners, consultancies, and vendor relationships.
• Exceptional communication skills — able to distill complex technical concepts for non-technical audiences.
• A collaborative, inclusive leadership style that builds trust across teams and empowers others to take ownership.
• Based in London, with a requirement to be in the office 2 days per week.