Account-Based Marketing Manager (Hearing Care Practice Management) - NA

Marketing Manager

About

This role is for a Marketing Manager based in the US (East Coast preferred) to lead marketing efforts in the US and Canada for Practice Management Software targeting private hearing care practices and enterprise hearing retailers. You will drive brand awareness, demand generation, and pipeline. Reporting to the Marketing team in Copenhagen, you will work closely with a growing North American sales and business development team. This is a hands-on, versatile role in a scrappy environment, with a central focus on Account-Based Marketing (ABM), but requiring comfort with copywriting, asset proofreading, messaging development, and day-to-day marketing execution. Occasional travel to Copenhagen HQ and North American industry events is expected.

Responsibilities

• Own ABM Strategy & Execution: Build and refine the target account list with Sales leadership, segmenting into 1:1, 1:few, and broader tiers. Design and run personalized 1:1 and 1:few ABM plays to drive engagement, qualification, opportunity creation, and post-sale expansion for high-value accounts.
• Orchestrate Cross-Functional Alignment: Partner deeply with Sales teams on account planning, joint outreach, meeting generation, and pipeline acceleration. Lead cross-functional efforts around named accounts and establish the operating rhythm that keeps marketing, sales, and customer success aligned.
• Measurement & Impact: Implement a robust measurement framework to track and prove ABM effectiveness, including account-level engagement, pipeline influenced/sourced, deal velocity, win rates, and ACV lift.
• Establish Market Presence: Position the Practice Management Software as the go-to solution for operational efficiency, reduced admin burden, and enhanced clinical care. Create messaging and account-specific narratives that resonate with practice owners, administrators, and C-suite buyers at enterprise hearing retailers.
• Full-Spectrum Marketing: Execute across the marketing mix - content creation, copywriting, proofreading, campaign development, sales collateral, webinars, email nurturing, performance tracking, and more. Own projects end-to-end.
• Field Marketing & Events: Lead high-value moments such as executive roundtables, customer advisory boards, and key industry events as project manager for major initiatives.
• Tech Stack & Optimization: Select, implement, and optimize the ABM tech stack (intent data, account engagement platforms, marketing automation, and attribution tools) in collaboration with MarOps. Analyze performance and iterate quickly.
• Collaboration: Work hand-in-hand with the Copenhagen marketing team for global consistency while driving North American priorities.

Requirements

• ABM Expertise (Core): 6+ years of B2B marketing experience, with at least 3 years hands-on running 1:1 and 1:few Account-Based Marketing programs for enterprise accounts.
• Proven track record of measurable pipeline and revenue impact from named accounts, with the ability to discuss specific plays, results, and learnings.
• Versatile Hands-On Marketer: Bias for execution in fast-paced, resource-constrained environments. Skilled in copywriting, messaging, content strategy, proofreading, digital campaigns, sales enablement, and moving fluidly between strategy and tactical delivery.
• Partnership & Communication: Strong ability to collaborate with Sales and global teams. Excellent stakeholder communication in English, including with senior executives across time zones.
• Skills & Tools: Strong command of ABM tech stack (e.g., intent data platforms like 6sense or Demandbase, account engagement, marketing automation, attribution). Familiarity with CRM (e.g., Salesforce), MAS (Marketing Automation Software like HubSpot), and analytics. Comfortable choosing tools and driving adoption.
• Results-Driven & Scrappy Mindset: Thrives in high-ownership, scale-up settings. Proactive, data-oriented, and able to deliver impact with limited resources.
• Industry Experience (Highly Preferred): Deep knowledge of the hearing care/audiology sector or other adjacent MedTech relevant industries. Prior experience marketing to hearing aid dispensers, private practices, audiology clinics, or enterprise hearing retailers. You understand the buyer journey, practice management challenges, and competitive landscape.
• Familiarity with HubSpot.