Director, Growth Marketing

Director, Growth Marketing

Company: Unite Us

Our Mission:
Unite Us' mission is to unlock the potential of every community by connecting people to the health and social services they need. We drive collaboration to predict, deliver, and pay for services that impact whole-person health.

About the Role:

The Director, Growth Marketing is responsible for building and scaling the demand generation engine that drives new pipeline creation and revenue growth across buyer segments. This role is energized by establishing new capabilities and refreshing processes. Reporting to the Senior Vice President, Marketing and Communications, this role leads a team spanning demand generation, digital marketing, marketing automation, and event marketing, plus agency and vendor relationships. The ideal candidate brings deep B2B SaaS experience, understands long-cycle enterprise and government sales, and thrives in building new capabilities.

What You’ll Do:

• Build and own the growth marketing strategy, defining target segments, channel mix, campaign architecture, and pipeline targets.
• Design and execute multi-channel demand generation programs including account-based marketing (ABM), digital advertising, content syndication, paid and organic digital channels, email nurture, and webinar programs.
• Identify and implement the right tools, platforms, and processes to support scalable demand generation, standing up capabilities where needed.
• Introduce AI-assisted workflows across marketing operations for content production, campaign optimization, and lead scoring.
• Establish clear KPIs and reporting for demand generation: pipeline contribution, conversion rates, cost per opportunity, and channel-level ROI.
• Partner with Revenue Operations to strengthen lead management infrastructure, including scoring models, routing logic, and CRM integration.
• Collaborate with Sales to define and improve the inbound lead process.
• Own the company’s event strategy, including hosted events and the annual customer conference.
• Develop field marketing programs aligned to state-level and regional sales priorities.
• Build demand generation approaches tailored to complex, multi-stakeholder procurement cycles.
• Support healthcare IT analyst relations and amplify customer evidence programs.
• Ensure marketing data practices and tracking align with healthcare data sensitivity and evolving digital privacy requirements.
• Build, lead, and mentor a high-performing growth marketing team, managing performance, talent development, agency relationships, and budget.

You’re a Great Fit If You Have:

Experience:

• 10+ years of progressive marketing experience in B2B SaaS, with significant time in demand generation or growth marketing leadership.
• 5+ years building and leading marketing teams of 5+ people.
• Track record of building demand generation programs and infrastructure, not just inheriting mature systems.
• Experience with account-based marketing and selling into multi-stakeholder buying committees with long sales cycles (12+ months).
• Proficiency with marketing automation platforms, CRM (Salesforce), and analytics tools.
• Practical experience using AI tools to improve marketing productivity.

Location & Requirements:

• Location: Remote, U.S. based.
• Travel: May require 15% travel.
• Background Check: Required.

Target Pay Range:

• $150,000 - $172,500 annually.

Benefits Provided by Unite Us:

• Medical, Dental, and Vision insurance.
• Wellness programs, including Employee Assistance Program (EAP).
• Flexible Time Off, including volunteer and mental health days.
• Paid Parental Leave.
• Employee Resource Groups.
• Spending Accounts (HSAs, FSAs, commuter benefits).
• 401(k) with Employer Match.
• Life and AD&D insurance, Disability Coverage, Accident Insurance, Pet Insurance.
• Provision of necessary equipment for remote work.