Creative Content Strategist (m/w/d)

Content & AI Marketing Specialist (m/f/d)

Company: adlicious
Location: Hamburg

About adlicious

adlicious is a leading Advertising Solutions Provider in beautiful Hamburg, with a mission to create the best advertising campaigns for our clients by uniting Media, Creative & Tech. Our unique Ad Delivery Technology supports leading brands in delivering personalized messages in real-time across the entire digital customer journey. We are a team of approximately 90 employees, and growing – what’s missing is YOU!

About the Role

This role is a unique opportunity to shape our B2B marketing, develop our AI workflows, and take ownership of copywriting for client projects. You will combine editorial craftsmanship, conceptual thinking, and AI affinity, actively driving initiatives rather than just executing tasks. The role focuses on three core pillars: Copywriting, B2B Marketing, and AI.

Responsibilities

• Copywriting for Client Projects:
• Take responsibility for headlines, claims, social copy, landing pages, scripts, and campaign texts, working closely with Art Direction, Strategy, and Account Management. Collaborate with external service providers as needed.
• B2B Marketing for adlicious:
• Independently manage our B2B channels (e.g., LinkedIn, Blog, Whitepapers, Newsletter, Sales Materials, Case Studies) to increase visibility, reputation, and qualified inbound leads.
• AI Workflows & Automation:
• Build and maintain AI-powered workflows for content production, develop central prompt templates, and integrate new tools like Claude, ChatGPT, Gemini, Notion AI, or Perplexity into daily workflows.
• Strategic Conception:
• Develop storylines and campaign concepts for client projects, from the initial idea to the fully articulated campaign narrative.
• SEA Support:
• Provide relevant topics and text modules for our Campaigning Team to support performance-oriented measures.
• Internal Enablement:
• Empower the team in the confident use of AI tools and prompt templates, serving as a sparring partner for integrating AI effectively into daily work.

Qualifications

• Experience in Copywriting or B2B Content Marketing:
• 1-2 years of experience in copywriting, B2B content marketing, journalism, editorial, or a similar text-focused role. Internships and working student positions count.
• Language Excellence:
• Excellent German writing skills – precise, lively, and brand-oriented. Confident command of English at a working level.
• B2B Marketing & LinkedIn:
• Understanding of how B2B content works, why a hook is effective, and how to structure topics editorially. Ability to showcase work samples like LinkedIn posts, blog articles, or content projects.
• High AI Affinity:
• Actively use tools like Claude, ChatGPT, or Gemini in your daily work and be able to describe how you structure prompts and set up workflows.
• Tonal Adaptability & Brand Sense:
• Ability to quickly adapt to different brands, target audiences, and communication styles, capturing the appropriate tonality.
• Structured, Independent Work Style:
• Proactive in proposing topics and driving projects forward independently.
• Team Spirit & Growth Mindset:
• Open to feedback and eager to continuously develop within a creative team.
• Nice-to-have:
• Experience in an agency or in-house marketing team, exposure to pitches, campaign conception, SEA/SEO, or content analytics (LinkedIn Insights, GA4). Knowledge of additional AI tools like Notion AI, Perplexity, Midjourney, ElevenLabs, or Runway.

Benefits

• Varied work in a young and dynamic team
• Public transport cost coverage
• JobRad (company bike program)
• Opportunities for personal development (internal and external training)
• Possibility for mobile office and workation
• State-of-the-art equipment (MacBook Pro or Lenovo Thinkpad with noise-cancelling headphones)
• Ergonomic workstations
• Access to enterprise licenses for core AI tools (Claude, ChatGPT, Gemini, Notion AI) with no token limits
• Language courses (German or foreign languages)
• Numerous team events and happy hours in our office bar
• Company-owned gym with various training options (Cross-training, Bodybuilding, Cardio, HIIT, Online Workouts)
• Office Dogs :)

We look forward to receiving your application! Check out our TikTok, Instagram, or Facebook for more insights into adlicious.