Product Marketing Manager, Regulated Industries
Company: Tines
Location: East Coast - (DC/Maryland Metro preferred), USA (Remote)
Compensation: $165,000 - $180,000 + equity
About Tines
Tines is an intelligent workflow platform that applies AI, automation, and integration with human ingenuity to drive real business results. Serving a diverse range of customers from startups to public companies, Tines integrates across the entire tech stack, making it flexible and popular with security-focused teams. Our values are Simplicity, Speed, and Soundness, and we foster a culture of curiosity, growth, and integrity.
About the Role
This is a remote position that must be based on the East Coast of the US, with a preference for the Washington DC or Maryland metro area. As a Product Marketing Manager specializing in Regulated Industries, you will own our go-to-market strategy and narrative for these sectors, with a primary focus on the public sector. You will translate federal and regulated market needs into how Tines’ platform can meet them, building the narrative, tools, and enablement to bring that story to life. This role reports to the Head of Product Marketing.
US citizenship is required for this position.
What You Will Be Doing:
Vertical Positioning and Messaging:
- Own and evolve Tines' narrative for the public sector, translating platform capabilities into language that resonates with government buyers, compliance stakeholders, and technical evaluators.
- Understand federal market needs and map them back to Tines' offerings.
Go-to-Market Execution:
- Build narratives, playbooks, and resources to enable public sector and regulated teams.
- Partner closely with the field on talk tracks, events, and materials.
Compliance and Certification:
- Serve as the primary product marketing contact for compliance initiatives like FedRAMP.
- Work across product, legal, security, and GTM teams to translate certification requirements into market-facing narratives and enablement.
Product Launches and Positioning:
- Partner with the platform team to deliver product launches and releases to regulated audiences.
- Support adoption with FAQs, compliance briefs, and resources.
Thought Leadership and Content:
- Create assets (pitch decks, white papers, blogs, compliance briefs, tech specs) to build Tines' credibility in regulated markets.
- Support executive leadership with thought-leading positions on AI in government and regulated industries.
Internal Enablement:
- Conduct technical trainings and equip colleagues across commercial and technical roles to sell and win in regulated industries.
Competitive Intelligence:
- Provide technically grounded insights on differentiation to support commercial and engineering colleagues.
What You Bring With You:
- 7+ years of experience in B2B product marketing, including demonstrated experience helping a company enter or grow within the public sector or a regulated market.
- Experience at a fast-moving technology company is strongly preferred.
- Familiarity with public sector procurement and compliance frameworks, including FedRAMP.
- Comfort navigating highly technical products and translating complexity into approachable, compelling narratives.
How You Work:
- Move fast without cutting corners, with strong attention to detail.
- Leverage AI to move faster but rely on your own judgment, point of view, and craft.
- Comfortable presenting and defending your point of view with legal, security, product, and executive stakeholders.
- Clear, confident written and verbal communicator.
- Manage projects with rigor, keep stakeholders aligned, and operate independently.
Requirements:
- US citizenship required.
- Based on the US East Coast, with a preference for the Washington DC or Maryland metro area.
- Approximately 40% travel required.
- Must be authorized to work for any employer in the U.S. Visa sponsorship is not available.
About Tines Benefits:
Tines offers a culture that nurtures individual curiosity, growth, and integrity, and is committed to delivering exceptional customer experiences.