Social Media Marketing Specialist (Night Shift) - Remote - Hybrid Set

Social Media Marketing Specialist

Company: MySigrid
Location: Not Specified (Remote, with co-working days in Ortigas)
Schedule: Full-time · 40 hrs/week · 9 AM – 5 PM ET

About the Role

MySigrid is seeking a full-time Social Media Marketing Specialist to own day-to-day social media execution, content creation, and website updates. This role focuses on maintaining a consistent, organized, and engaging brand presence across key platforms, with a strong emphasis on audience growth and traction. The brand is built around children and families, so a genuine connection with this audience is essential.

Who You Are:

• Genuinely love kids and understand how to create content that resonates with young audiences and their parents.
• Warm, positive, enthusiastic, and a great team player.
• Interactive and engaging by nature, bringing energy to conversations and content.
• Deeply creative with a fresh perspective; able to turn simple ideas into scroll-stopping content.
• Not afraid to try new formats, content angles, or bold ideas.
• Extremely organized, managing content calendars, asset libraries, and deadlines efficiently.
• Able to drive real traction (follower growth, engagement, saves, shares).
• Comfortable handling a high volume of tasks and multiple priorities without losing quality or composure.
• Receptive to feedback, proactive with ideas, and reliable.
• Available to start immediately.

Key Responsibilities:

• Schedule and publish content across Instagram, YouTube, TikTok, Facebook, and LinkedIn.
• Maintain a weekly content calendar with assets, captions, posting dates, and priorities.
• Create posts, reels, stories, carousels, captions, flyers, and simple marketing materials.
• Monitor comments and DMs, respond appropriately, and flag sensitive issues.
• Track performance metrics (engagement, reach, saves, clicks/CTR) and share actionable updates.
• Support campaign content for programs, events, launches, and marketing initiatives.
• Assist with website updates (copy edits, link updates, page edits, basic structural changes).
• Keep the asset library organized and coordinate content deliverables.
• Ensure all content aligns with brand guidelines and the existing marketing plan.

Requirements:

• 4+ years of hands-on social media management and digital marketing experience.
• Proven track record of growing accounts and generating real platform traction.
• Strong understanding of Instagram; working knowledge of TikTok, Facebook, and LinkedIn.
• Experience creating diverse content: posts, reels, stories, carousels, graphics, and captions.
• Good eye for aesthetics, formatting, visual consistency, and on-brand communication.
• Comfortable reading basic analytics and translating insights into content improvements.
• Strong written and spoken English.
• Highly organized, self-directed, and responsive.
• Prior startup or boutique team experience preferred.
• Reliable internet connection required.

Tools:

• Instagram, TikTok, Facebook, LinkedIn, YouTube
• Meta Business Suite
• Canva, CapCut
• Lovable (no-code)
• Google Workspace
• Slack / Notion
• ChatGPT / AI tools

Benefits:

• Vacation leave credits.
• HMO Package for the employee and two dependents.
• Reimbursable internet charges.
• Comprehensive training and continuous learning advantages.
• Opportunity to contribute to new technology and help develop a high-end system.
• Emphasis on work-life balance with partial remote work opportunities.
• Opportunity to venture into other areas of the business.
• Be part of a dynamic team that shares knowledge openly.
• Corporate culture that encourages collaboration, with emphasis on core values: Integrity, Passion, Teamwork and Respect, Proactiveness, Accountability, and Determination.

Co-Working Days:

MySigrid has co-working offices in Ortigas where the team meets at least once a month.