Paid Social Media Manager (m/f/d)

Join mammaly, a leading pet supplement startup dedicated to healthy and happy dogs, as a Paid Social Media Manager. Founded in 2020 and now a certified B Corp, mammaly is expanding its Acquisition Team to drive scalable, profitable new customer acquisition, with Paid Social being a key growth driver.

About the Role

This role focuses on building and leading the best Media Buying Team in Germany. You will elevate UGC, Direct Response & VSL funnels and drive scalable new customer acquisition with a clear CAC logic and profitability focus. We are heavily investing in creatives, funnels, infrastructure, testing, and talent.

Tasks

• Independently scale Meta campaigns with a focus on profitable new customer acquisition.
• Analyze the entire funnel from the first ad click to checkout, identifying optimization opportunities (Hook, Angle, Offer, LP, UX, Trust Elements, Checkout).
• Develop and optimize scalable Direct Response funnels, with a strong emphasis on long-form formats like VSLs.
• Strategically evolve our creative strategy beyond static & UGC, focusing on the future of D2C performance.
• Collaborate closely with Direct Response Copy, Creative Strategy, and CRO to rapidly test and iteratively improve performance hypotheses.
• Build and develop a structured creative testing framework (Hooks, Angles, Mechanisms, Objection Handling).
• Drive data-informed decisions using CAC, LTV, and funnel metrics.
• Conduct continuous market, competitor, and US research to identify performance impulses early.

Requirements

• Minimum 2 years of hands-on experience in Paid Social Advertising (Meta).
• Minimum 2 years of experience in E-commerce (ideally in supplements, beauty, or cosmetics).
• Solid understanding of Direct Response Marketing and performance funnels.
• Ability to derive concrete hypotheses and tests from data analysis.
• Understanding of the importance of static ads and UGC, with recognition of the future role of long-form formats like VSLs in D2C.
• Experience in conceptualizing or strategically developing performance creatives.
• Structured, independent, and solution-oriented work approach.
• Fluent in German and English.

Nice-to-Haves

• Experience with Long-Form/VSL funnels.
• Subscription models or high AOV products.
• Experience with Figma, Canva, or other creative tools.
• TikTok Paid experience.

Benefits

• 100% flexible workday, ensuring team workflow and goal achievement.
• Home office setup support with choice of high-end Mac or Windows setup.
• Work from home or our Berlin office.
• Access to office amenities including coffee, tea, snacks, fruit, and breakfast cereals.
• Contribute to animal welfare through innovative health solutions.
• Employee discount (75% on orders up to €100/month).
• Company pension plan (Betriebliche Altersvorsorge), company accident insurance (Betriebliche Unfallversicherung), and more.

Diversity & Inclusion

mammaly fosters a diverse and inclusive workforce where equal opportunity is a core tenet. We welcome individuals regardless of ethnicity, cultural background, gender, nationality, religion, disability, or sexual orientation. Bring your whole self to work – regardless of your background, style, who you love, or what you believe in.

Work Arrangement

• 40 h/w
• Berlin-Hybrid or Remote