Social Media Manager - Crowned Skin

Crowned Skin is a fast-growing men's grooming brand redefining self-care, fragrance, and confidence. Founded by an entrepreneur and former Big Tech leader, we created the viral "Body Butter Cologne" category. Since launching in 2024, Crowned Skin has become a multi-million-dollar brand powered by culture, community, and disruptive storytelling across TikTok Shop, Amazon, Shopify, and social media. We've been featured on Shark Tank, Forbes, and major platforms, quickly becoming a leader in men's personal care.

Our success is driven by bold, entertaining, and engaging social-first campaigns that blend humor, confidence, luxury, and culture. We move fast, think creatively, and push the brand forward while staying authentic.

We are seeking a Social Media Manager who understands internet culture, storytelling, engagement, and trend-driven content to help us scale one of the most exciting brands in beauty and e-commerce.

About the Role

The Social Media Manager will develop and execute Crowned Skin’s social media and content strategy across TikTok, Instagram, Facebook, and emerging platforms. You will create and curate engaging content, manage the content calendar, and drive community engagement to support acquisition, retention, and brand awareness goals. The ideal candidate is creative, data-driven, and able to translate brand storytelling into culturally resonant content while tracking performance for optimization.

Essential Duties and Responsibilities

Social Media Management

• Manage daily posting and engagement across TikTok, Instagram, and Facebook.
• Monitor trends, hashtags, and platform shifts to ensure content relevance and discoverability.
• Collaborate with creative, influencer, and growth teams to amplify campaign reach.

Content Management

• Develop and manage the brand’s content calendar, aligned with product launches, campaigns, and cultural moments.
• Oversee the production of high-quality short-form videos, social graphics, photography, and written content.
• Ensure all content aligns with Crowned Skin’s brand voice, visual identity, and cultural positioning.

Community Engagement

• Actively engage with followers via comments, DMs, and live interactions to foster loyalty and advocacy.
• Identify and activate superfans and ambassadors to extend organic reach.
• Monitor community sentiment and report insights to leadership.

Performance & Analytics

• Track KPIs across engagement, reach, conversions, and CAC/LTV impact.
• Provide weekly and monthly reports with recommendations for content optimization.
• Partner with growth and analytics teams to test creative formats and measure ROI.

Cross-Functional Collaboration

• Work with Partnerships & Influencer teams to align content with affiliate/creator campaigns.
• Support product and retail launches with integrated content campaigns.
• Ensure content is optimized for TikTok Shop and eCommerce storytelling.

Knowledge, Skills & Abilities

• Strong understanding of TikTok, Instagram, and emerging social platforms.
• Hands-on content creation skills (video editing, copywriting, photography).
• Ability to balance cultural creativity with data-driven optimization.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Passion for men’s grooming, beauty, or lifestyle brands is a plus.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• 3–5 years of experience in social media or content marketing.
• Proven success in building engaged social communities and scaling organic reach.
• Experience creating short-form video and managing brand social channels.
• DTC, grooming, beauty, or consumer lifestyle experience preferred.
• Experience in high-growth disruptive brands in the CPG space.

This is a contract-to-hire position.

Please email your resume and portfolio to anna@crownedskin.com.

Please mention the word AFFABLY and tag #ROjox when applying.