The Land Geek: Head of Sales (Player-Coach)

About Us

At The Land Geek, we're dedicated to empowering individuals to achieve financial freedom through land investing. We are passionate about teaching a proven, repeatable system for creating passive income, focusing on raw, undeveloped land. Our mission is to guide individuals towards a side hustle or a complete lifestyle overhaul, celebrating their successes every step of the way.

Our Values:

• F — Focus & Flow: Concentrate on impactful activities, eliminate distractions, and build momentum.
• R — Real Work & Relationships: Value meaningful work and the people involved, interacting with respect, reliability, and direct communication.
• E — Excellence Always: Strive for disciplined craftsmanship, ensuring work is complete, thoughtful, and confidence-building.
• E — Evolve Constantly: Embrace continuous improvement (Kaizen), refining systems, raising standards, and learning faster than challenges.

About the Role

The Head of Sales is responsible for building a predictable, scalable, and high-integrity sales function that consistently converts qualified leads into successful customers. This is a player-coach role, blending the responsibilities of a strategist, operator, and coach.

This role owns:

• Sales performance (close rate, show rate, booked revenue)
• Sales systems and process design
• Team coaching and accountability
• CRM integrity and pipeline visibility
• Cross-functional alignment with Marketing, Product, and Coaching

Responsibilities

Sales Performance & Pipeline Ownership

• Own and improve core sales KPIs, including:
• Booked Revenue
• Call numbers and show-up rate
• Call closes
• Total pipeline value
• Diagnose performance gaps across the funnel (lead quality, show rate, call quality, follow-up).
• Identify and resolve bottlenecks impacting conversion and revenue.
• Establish forecasting discipline and pipeline visibility.

Sales Process & Systems

• Design, implement, and optimize the sales process to maximize conversion and revenue.
• Ensure CRM integrity and leverage its capabilities for pipeline visibility and accurate forecasting.
• Develop and implement sales playbooks and training materials to ensure consistent execution.
• Continuously refine sales systems and processes based on data and performance feedback.