GER & ENG speaking Digital Marketing Manager – Social Media & Social Selling (REF5536R)

Digital Marketing Expert (m/f/d) - IoT

Company: Deutsche Telekom IoT GmbH

About Us:
Deutsche Telekom IoT GmbH empowers businesses globally with IoT solutions, driving the digitalization of products, processes, and business models. We operate in a dynamic international B2B technology environment, covering areas from global connectivity and connected mobility to smart buildings, healthcare, utilities, and industrial IoT. As a subsidiary of Deutsche Telekom and recognized as Hungary's most attractive employer in 2025, we are expanding our four locations in Budapest, Debrecen, Pécs, and Szeged, seeking skilled IT professionals.

About the Role:
Join our IoT Marketing team as an experienced Digital Marketing Expert, playing a key role in advancing our digital communication, social media, and social selling initiatives. You will be instrumental in shaping our online presence and content strategy.

Your Responsibilities:

• Oversee all social media activities to ensure achievement of our social media goals.
• Lead and evolve the social media presence of Deutsche Telekom IoT, focusing on platforms like LinkedIn, YouTube, and other relevant B2B channels.
• Manage the social selling program, enabling sales and expert teams to communicate effectively on social media.
• Act as an editor and strategic contributor for IoT-related content formats.
• Transform complex IoT topics into clear, engaging, and business-relevant storytelling for an international B2B audience.
• Create, coordinate, and optimize content formats including posts, articles, videos, carousels, case studies, landing page content, and thought leadership pieces.
• Utilize AI tools to enhance content ideation and creation.

Your Profile:
You are a seasoned digital marketing professional with extensive experience in B2B content, social media, product marketing, and AI-driven marketing. You possess a blend of strategic thinking and practical execution, with a proven ability to translate complex technological subjects into compelling communications.

Ideal Experience:

• Several years of experience in digital marketing, social media management, content marketing, or product marketing, preferably within the B2B technology sector.
• Demonstrated success in managing social media channels and developing platform-specific content strategies.
• Experience with social selling, employee advocacy, or sales enablement programs.
• Strong editorial skills and experience managing channel-specific or thought-leadership content.
• Solid understanding of IoT connectivity or similar digital technology topics.
• A keen ability to translate technical subjects into clear, relevant, and engaging content for business audiences.
• Hands-on experience with AI marketing tools for content creation, research, localization, automation, and performance optimization.
• Familiarity with GEO, AI search, generative search engines, and the evolving role of content visibility in AI-driven environments.
• Proficiency with platforms such as LinkedIn, YouTube, TikTok, Reddit, and WeChat.
• Ability to identify trends, community signals, and platform-specific opportunities in international markets.
• Analytical mindset with experience in content, social media, and campaign performance metrics.

Additional Information:

• Remote working is available within Hungary due to European taxation regulations.