Director of Marketing Analytics

About Chime

Chime is a financial technology company dedicated to helping everyone achieve financial progress. Our user-friendly tools and intuitive platforms empower members to take control of their finances. We're a team of problem solvers, dreamers, and builders united by a shared obsession: our members. We operate with an owner's mindset, embracing boldness, big dreams, and risks, while fostering collaboration, diverse perspectives, and honest feedback. Our culture is deeply entrepreneurial, and we hold ourselves to the highest standards of integrity.

About the Role

Chime is looking for an experienced Director of Marketing Analytics to lead and scale our Marketing Analytics function during a critical growth phase. In this role, you will set the vision for how marketing analytics drives business strategy, leading a high-performing team in using descriptive analytics, modeling, and experimentation to advise Marketing and Executive leadership on optimal investment strategies.

In this role, you can expect to:

• Drive business outcomes through data-driven insights, focusing on delivering tangible results rather than theoretical analyses.
• Set and implement the vision and strategy for the Marketing Analytics team.
• Lead, mentor, and scale a team of marketing analysts, fostering high standards for technical rigor and business impact.
• Prioritize the team’s work and improve processes, potentially using AI.
• Own the company’s marketing reporting and analysis for paid, owned, and integrated channels, covering acquisition, activation, engagement, retention, and LTV.
• Build scalable reporting infrastructure and self-serve tools to enhance marketing velocity and accountability.
• Utilize MMM, experimental, and quasi-experimental methodologies to estimate incremental impact.
• Translate complex analyses into clear, persuasive executive-level recommendations, partnering with leadership to inform budget allocation and investment strategy.

To thrive in this role, you have:

• 10+ years of experience in analytics or a related quantitative field, with 8+ years in Marketing Analytics within a B2C technology company.
• A results-oriented mindset with a bias toward action, clarity, and high standards.
• Exceptional stakeholder management skills and experience influencing senior leadership and cross-functional executives.
• A demonstrated record of using data to drive measurable business impact in a consumer-facing marketing team, with experience in brand and performance marketing.
• Experience leading and developing high-performing analytics teams, with a track record of elevating talent and building strong culture.
• Deep expertise in marketing measurement, including attribution modeling, media mix modeling, causal inference, and customer lifetime value modeling.
• Strong SQL proficiency and experience working with large-scale data warehouses.
• Proficiency in BI and visualization tools (e.g., Looker, Tableau, PowerBI); experience improving data accessibility across organizations.
• Strong statistical foundation (e.g., hypothesis testing, predictive modeling, experimental design), with experience with Python.

What we offer:

• Competitive salary ($217,000 - $300,000 base salary, actual offer may vary based on location, skills, qualifications, and experience).
• Eligibility for bonus and competitive equity package.
• In-office perks including backup child, elder, and/or pet care, plus subsidized commuter benefits (for those near offices).
• 401k match plus comprehensive medical, dental, vision, life, and disability benefits.
• Generous vacation policy and company-wide Chime Days, plus bonus paid days off.
• 1% of time off to support local community organizations.
• Annual wellness stipend.
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
• Access to Maven, a family planning tool, with lifetime reimbursement for eligible services.
• In-person and virtual events for connection.
• A challenging and fulfilling opportunity in a fast-paced FinTech environment.

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