Head of Product Marketing

Company: Mixpanel
Location: (Not specified, but likely US due to compensation/benefits mention)

About Mixpanel

Mixpanel turns data clarity into innovation. Trusted by over 29,000 companies, Mixpanel's AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Our platform combines product and web analytics, session replay, experimentation, feature flags, and metric trees to deliver trusted insights.

About the Role

We are seeking an experienced Head of Product Marketing to lead our Global PMM function. You will shape how the world understands and adopts Mixpanel, driving positioning, messaging, and go-to-market strategy for our core platform and future innovations. You will partner with Executive Team, Marketing, Product, Sales, and Customer Success to fuel growth, launch new capabilities, and elevate our market presence.

The PMM team directly influences customer and market perception of our product. You will build and lead a high-performing team focused on innovation, clarity, bold thinking, and execution, driving the next wave of growth for a product used by 29,000 teams globally.

Responsibilities

• Develop, test, and evangelize Mixpanel’s messaging and positioning.
• Develop and execute go-to-market strategies and launches, including content creation.
• Own keynote presentations and sessions at annual US, EMEA, and APAC MXP events.
• Run the win/loss program for Enterprise accounts.
• Conduct competitive intelligence to inform product strategy, roadmaps, and enable GTM teams.
• Partner with Enablement teams to equip Marketing, Sales, and CS with compelling assets and narratives.
• Collaborate with pricing counsel and CEO to evolve pricing and packaging strategies.
• Partner with global Marketing teams on integrated campaigns.
• Nurture relationships with key Industry Analysts.
• Collaborate with Marketing Ops to train and optimize AI SDRs.
• Experiment with AI tools and platforms to drive innovation and efficiency within the Product Marketing team.

Requirements

• 15 years of product marketing experience in B2B SaaS, including 5+ years in people management.
• Experience across both PLG and sales-led growth within digital analytics.
• Proven track record of leading successful launches and GTM motions.
• Deep customer focus and understanding of the B2B buyer journey.
• Exceptional communication and storytelling skills.
• Collaborative mindset, with experience working cross-functionally.
• Expertise in marketing technical products to product managers, developers, analysts, and/or data engineers.
• Curiosity about emerging technologies, with a track record of experimenting with AI.

Bonus Points For

• Experience as a Product Manager or journalist.

Compensation

• Total Target Cash Compensation (TTCC) Range: $281,000—$421,000 USD
• Eligible for equity consideration.
• Includes base compensation and variable compensation (bonus or commissions).

Benefits and Perks

• Comprehensive Medical, Vision, and Dental Care.
• Mental Wellness Benefit.
• Generous Vacation Policy & Additional Company Holidays.
• Enhanced Parental Leave.
• Volunteer Time Off.
• Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break.

About Mixpanel

Mixpanel is a leader in analytics, serving over 9,000 customers. Our event-based data analytics platform helps companies understand user behaviors and track success metrics. We are an equal opportunity employer committed to workforce diversity.

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