MarTech Operations Lead
Company: Dashlane
Location: New York, NY (Hybrid)
Salary Range: $165,000 - $190,000
About Dashlane
Dashlane's mission is to provide essential credential security for businesses and employees. Millions of consumers and over 25,000 brands trust Dashlane for its industry-leading innovations, patented zero-knowledge security, and unmatched user experience. Founded in Paris, with offices in New York and Lisbon, Dashlane has grown to over 300 employees globally. We encourage the active use of AI tools to drive efficiency, creativity, and impact in our work, valuing innovation, learning, excellence, and teamwork.
About the Role
In this leadership role, you will own the administration, optimization, and integration of our entire MarTech stack, including Marketo, Salesforce, chatbot tools, and Asana. You will collaborate closely with our Analytics team to build automated dashboards and direct our external marketing automation agency to scale execution. This role requires a leader who can standardize campaign execution frameworks, eliminate manual bottlenecks, and enable self-service capabilities for global and regional marketers.
At Dashlane You Will:
- Rebuild and own the administration, optimization, and integration of the MarTech stack (Marketo, Salesforce, chatbot tools, Asana).
- Direct our external marketing automation agency partner to implement infrastructure enhancements, setting clear quality standards and scaling output.
- Build and lead end-to-end campaign intake, project management, and execution workflows via Asana.
- Leverage AI-powered automation platforms, Zapier, and LLMs to expand execution capacity without increasing headcount.
- Standardize, document, and optimize global and regional campaign execution frameworks to eliminate manual work and enable self-service for marketers.
- Manage email traffic, resource allocation, and cross-functional coordination to deliver high-quality marketing campaigns on time.
- Remediate and govern the marketing database by implementing standardized data quality, enrichment, and segmentation guardrails.
- Partner with the Analytics team to build automated dashboards and ROI tracking systems that tie performance clearly to business outcomes.
Requirements:
- 5+ years of experience in Campaign Operations, Marketing Operations, or MarTech.
- Proven track record of executing a full teardown and architectural rebuild of a complex marketing automation instance.
- Expert-level Marketo proficiency, including deep knowledge of instance architecture, tokens, assets, and program hierarchy.
- Strong Salesforce knowledge, including CRM sync, campaign hierarchy, UTM standards, and core integrations (chatbots, webinars, ABM tools).
- Experience directing and managing deliverables for an external marketing automation agency partner.
- Active, day-to-day deployment of AI tools (LLMs, Zapier, automation platforms) to accelerate campaign builds and scale execution.
- Professional fluency in English.
We’re Also Looking For:
- A "diagnose before building" mindset—ability to systematically analyze root causes of system failures before deploying solutions.
- Strong stakeholder influence, with the ability to translate complex technical decisions into clear business outcomes for non-technical marketing leaders.
- High comfort operating at pace in a fast-growing environment with significant growth expectations.
- Excellent operational leadership skills to manage multiple workstreams, cross-functional dependencies, and process changes while fostering a culture of operational experimentation.
What Dashlane Offers You:
- Equal Parental leave (up to 20 weeks fully paid).
- Mental health services through Spring Health and well-being days.
- Mentorship program.
- Comprehensive health coverage, including dependents.
- Unlimited PTO.
- Betterment 401(k) retirement plan.
- Paid holidays and sick leave.
- Donation matching program (up to $500 per year).
- Weekly lunch in the office and monthly happy hour.
- Team buildings & seasonal social events.
Location-Specific Information:
- Hybrid model in New York: Office attendance required on Mondays, Tuesdays, and Thursdays; Wednesdays and Fridays offer flexibility for focused work.
- Working language: English.