Digital Marketing & SEO Specialist – Freelance, Remote

Digital Marketing & SEO Specialist (Freelance, Remote)

Company: Boutique e-commerce brand (US-based)
Employment Type: Full Time
Location: Philippines
Compensation: $7.00 / hour

About the Role

Our client is a US-based boutique e-commerce brand specializing in premium home furnishings and curated European-made decor. They are seeking a hands-on Digital Marketing & SEO Specialist to accelerate growth across organic search, paid campaigns, and social media. This role is crucial for turning a premium, artisan product line into compelling digital content that drives qualified traffic and conversions. The objective is to expand brand awareness in the home furnishings niche and sustain consistent, measurable online sales growth.

Responsibilities

• SEO (Organic + Paid): Plan and execute organic SEO and paid search initiatives, conduct keyword research, on-page optimization, internal linking, and basic technical SEO hygiene. Build and manage content briefs aligned to product specifications and category themes.
• Social Media Management: Publish daily posts on Facebook, Instagram, Pinterest, and X (Twitter); explore and test TikTok. Create carousels, captions, reels/short-form videos, and engaging product-led content. Maintain a consistent content calendar and community engagement aligned with brand voice.
• Influencer Marketing: Identify and outreach to potential influencers, coordinate partnerships, and negotiate deliverables.
• Brand Storytelling: Translate product specifications and design stories into clear, inspiring social and SEO content, adapting to industry trends and upholding high professional standards.
• Analytics and Optimization: Track SEO, paid, and social performance, report weekly insights, test creatives, and recommend data-driven optimizations.

Requirements

• Proven SEO specialist experience managing both organic SEO and paid search campaigns.
• Hands-on social media management across Facebook, Instagram, Pinterest, and X (Twitter), with experience creating carousels and reels; willingness to explore TikTok.
• Demonstrated influencer outreach, coordination, and negotiation experience.
• Strong English copywriting and content creation skills with high attention to detail and error-free delivery.
• Technical Skills: On-page SEO, keyword research, basic technical SEO; content briefing; paid search fundamentals; social content creation (carousels, reels), light video editing; Canva/creative tools; platform publishing (Meta Business Suite, Pinterest); basic analytics and reporting.
• Soft Skills: Reliable, quick learner, highly professional standards, independent worker, adaptable, strong communicator, long-term mindset, solution-oriented.
• WFH Set-Up: Computer (8GB RAM, Intel i5/AMD Ryzen 5 or higher), 40MBPS internet speed, headset with noise cancellation and webcam, back-up computer and internet, quiet workspace.

Work Setup

• Remote position
• Must have reliable internet connection and quiet workspace
• Required to provide own computer

Working Hours

• 40 hours per week
• Monday–Friday, 9:00 am–5:00 pm Pacific Standard Time

Compensation

• $7 per hour
• No benefits package included