Director of Marketing Analytics

Company: Chime

Location: (Implied US-based, as salary is in USD. Specific office location not detailed, but mentions "near one of our offices" and "fully remote program")

About the Role:

Chime is seeking a visionary Director of Marketing Analytics to lead and scale its marketing analytics function during a period of significant growth. This critical role involves setting the strategic direction for how marketing analytics drives business outcomes. You will lead a high-performing team, utilizing descriptive analytics, modeling, and experimentation to advise Marketing and Executive leadership on optimal investment strategies for maximum impact.

Key Responsibilities:

• Drive measurable business outcomes, delivering impactful analyses rather than purely academic ones.
• Define and implement the vision and strategy for the Marketing Analytics team.
• Lead, mentor, and scale a team of marketing analysts, upholding high standards for technical rigor and business impact.
• Prioritize team workload and enhance team processes, including leveraging AI.
• Oversee the company's marketing reporting and analysis across paid, owned, and integrated channels, covering acquisition, activation, engagement, retention, and LTV.
• Develop scalable reporting infrastructure and self-serve tools to enhance marketing velocity and accountability.
• Employ MMM, experimental, and quasi-experimental methodologies to estimate incremental impact.
• Translate complex analyses into clear, persuasive executive-level recommendations, partnering with Marketing, Finance, and Product leadership to inform budget allocation and investment strategy.

To Thrive in This Role, You Have:

• 10+ years of experience in analytics or a related quantitative field, with a minimum of 8 years in Marketing Analytics within a B2C technology company.
• A results-oriented mindset with a bias for action, clarity, and high standards.
• Exceptional stakeholder management skills and proven experience influencing senior leadership and cross-functional executives.
• A demonstrated track record of using data to drive measurable business impact in a consumer-facing marketing team, with experience in brand and performance marketing.
• Experience leading and developing high-performing analytics teams, with a history of elevating talent and building strong team cultures.
• Deep expertise in marketing measurement, including attribution modeling, media mix modeling, causal inference, and customer lifetime value modeling.
• Strong SQL proficiency and experience working with large-scale data warehouses.
• Proficiency in BI and visualization tools (e.g., Looker, Tableau, PowerBI) and experience improving data accessibility across organizations.
• A strong statistical foundation (e.g., hypothesis testing, predictive modeling, experimental design) and experience with Python.

About Chime:

Chime is a financial technology company dedicated to helping everyone achieve financial progress through helpful, easy, and free core banking services. We empower millions of members to control their finances and reach their goals. Our culture is entrepreneurial, driven by problem solvers, dreamers, and builders who are obsessed with our members' success. We value boldness, big dreams, taking risks, collaboration, diverse perspectives, and honest feedback, all guided by the highest standards of integrity.

What We Offer:

• A hybrid work policy (four days in-office, one day remote for those near offices) or a fully remote program.
• In-office perks including backup care for dependents and subsidized commuter benefits.
• Competitive salary: Base salary $217,000 - $300,000 per year, with potential for higher based on location, skills, qualifications, and experience.
• Eligibility for a bonus and competitive equity package.
• Comprehensive benefits: 401k match, medical, dental, vision, life, and disability insurance.
• Generous vacation policy, company-wide "Chime Days," and bonus paid days off.
• Paid time off for volunteering.
• Annual wellness stipend.
• Extensive paid parental leave (up to 24 weeks for birthing parents, 12 weeks for non-birthing parents).
• Family planning tools with lifetime reimbursement.
• Engaging in-person and virtual events.
• A challenging and fulfilling opportunity to contribute to Chime's mission.

Chime is an Equal Opportunity Employer committed to diversity and inclusion.