Performance Marketing Manager (Paid Media) - Remote, U.S. Hours

Location: Remote (U.S. Hours)

About the Role

We are hiring a Performance Marketing Manager with a proven ability to convert ad spend into qualified leads and revenue. You will own paid media strategy, execution, and optimization across Google, Meta, LinkedIn, and emerging channels. This is a hands-on role requiring direct campaign management and a focus on improving CPA, ROAS, and pipeline growth.

Responsibilities

Paid Media Strategy & Execution

• Build and manage campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, X (Twitter), Reddit, and TikTok.
• Design and execute full-funnel B2B lead generation strategies.
• Launch campaigns end-to-end, including structure, targeting, tracking, creatives, and optimization.
• Write high-converting ad copy and collaborate on creative production.
• Ensure alignment of messaging across paid, organic, and content channels.

Optimization & Scaling

• Monitor campaigns daily and implement data-driven optimizations.
• Conduct structured A/B tests on creatives, audiences, bidding, and landing pages.
• Optimize budgets and targeting to improve CPA, CPL, and ROAS.
• Identify and scale high-performing campaigns while maintaining efficiency.
• Stay current with platform changes, algorithms, and privacy updates.

Analytics & Reporting

• Track key metrics including CTR, CPC, CPL, CPA, ROAS, and Conversion Rate (CVR).
• Utilize Google Analytics (GA4), Google Tag Manager, and platform dashboards for performance evaluation.
• Create clear reports with actionable insights and recommendations.
• Translate data into strategic improvements.

Cross-Team Collaboration

• Collaborate with marketing and sales teams to align campaigns with revenue goals.
• Provide data-backed feedback on creatives and messaging.
• Contribute to broader growth initiatives across paid, content, and lifecycle marketing.

Requirements

• 3+ years of hands-on experience managing paid media campaigns (Google Ads, Meta, LinkedIn).
• Proven track record in improving CPA, ROAS, and campaign scalability.
• Strong experience in B2B lead generation and pipeline growth.
• Deep understanding of PPC fundamentals (bidding, targeting, retargeting, funnel optimization).
• Experience with conversion tracking, pixels, UTM tracking, and attribution models.
• Proficiency in Google Analytics (GA4) and Google Tag Manager.
• Ability to independently launch and optimize campaigns end-to-end.
• Strong ad copywriting skills and a testing mindset.

Nice to Have

• Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo).
• Funnel optimization and advanced audience segmentation experience.
• Google Ads or Meta certifications.
• Experience managing multiple accounts or large ad budgets.
• Familiarity with creative tools (Canva, Adobe Creative Suite).

Tools & Tech

• Google Ads
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• X (Twitter), Reddit, TikTok Ads
• Google Analytics (GA4)
• Google Tag Manager
• CRM tools (HubSpot, Salesforce, Marketo)

Why Join

• Own full-funnel performance marketing strategy and execution.
• Direct impact on revenue and growth.
• Work in a data-driven, results-focused environment.
• Opportunity to scale campaigns across multiple platforms and budgets.
• Fully remote role with high ownership and autonomy.