Senior Customer Marketing Manager at Recorded Future
Recorded Future, the world's most advanced and largest intelligence company, is seeking a strategic Senior Customer Marketing Manager to own its customer advocacy program. With over 1,000 intelligence professionals serving 1,900+ clients globally, this role is crucial in building market credibility through customer stories and relationships.
You will partner closely with Sales, Customer Success, Product Marketing, and Demand Generation to translate customer insights into powerful proof points. While customer advocacy is the primary focus, you will also support broader customer marketing campaigns, retention, and upsell initiatives.
This role requires working from the Recorded Future office in Boston, MA, at least 3 days per week.
What You'll Do (Primary Focus: Customer Advocacy & Storytelling)
- Own and scale Recorded Future’s customer advocacy program, identifying and nurturing advocates across segments, geographies, and verticals.
- Lead the end-to-end development of high-quality case studies, video testimonials, executive quotes, and other proof-point assets.
- Innovate on storytelling formats (video, social media, events, interactive content) to bring customer success stories to life.
- Maintain and grow Recorded Future’s presence on third-party review platforms (G2, Gartner Peer Insights, etc.) through structured campaigns and outreach.
- Source and prepare customers for speaking engagements, conference panels, webinars, and media opportunities in partnership with Field Marketing and Customer Success.
- Build and maintain strong relationships with a growing community of customer advocates.
- Define and own the measurement framework for the advocacy program.
What You'll Do (Customer Marketing Team Support)
- Contribute to upsell and cross-sell campaign execution in collaboration with Sales and Customer Success.
- Establish and track pipeline contribution metrics for customer marketing campaigns.
- Act as the voice of the customer within campaign strategy discussions.
What Success Looks Like
- 30 Days: Understand customer base, advocacy assets, program, messaging, and campaign infrastructure; build stakeholder relationships; identify advocacy gaps and opportunities.
- 60 Days: Cultivate advocate relationships and collect new customer evidence; develop and begin executing a 6-12 month roadmap for asset development and review campaigns; support a broader customer marketing initiative.
- 90 Days: Deliver first wave of advocacy assets; cultivate key customer advocate relationships and plan for program scaling; establish a cadence for advocate outreach and content development.
- 1 Year: Nurture a robust advocate community driving content pipeline; drive measurable growth in third-party review presence and brand credibility; be recognized as a strategic leader for customer voice; demonstrate meaningful contribution to broader customer marketing initiatives.
What You'll Bring
- 7+ years of marketing experience with a strong focus on customer advocacy, customer storytelling, or content marketing.
- Demonstrated ownership of an advocacy program or equivalent.
- Proven track record of developing and managing executive-level customer relationships and translating them into marketing assets.
- Deep expertise in end-to-end content development (case studies, video testimonials, quotes, review campaigns, speaker sourcing).
- Experience maintaining and growing third-party review platform presence (G2, Gartner Peer Insights, etc.).
- Strong cross-functional collaboration skills (Sales, Customer Success, Marketing, Executive stakeholders).
- Excellent storytelling, communication, and presentation skills.
- Familiarity with customer marketing campaigns and support of upsell, cross-sell, and retention motions is a plus.
- Self-starter with high autonomy, thriving in a fast-paced environment.
- Cybersecurity industry experience preferred.
Compensation & Benefits
- Base Salary Range: $149,000 - $209,000 USD
- This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance, and 401K.
About Recorded Future
Join a diverse team representing over 40 nationalities, embodying core values of high standards, inclusion, and ethical action. Recorded Future empowers clients with intelligence to disrupt adversaries, holding a 4.6-star rating on G2 and serving over 50% of Fortune 100 companies.
Recorded Future is committed to a diverse and inclusive workplace. Accommodations are available upon request. This employer participates in E-Verify and is an equal opportunity employer.