Growth Marketing Lead

Company: Keyfactor

Location: United States (Remote, CST/EST) or Canada

Experience Level: Senior

Industry: Computer & Network Security

About Keyfactor:
Keyfactor's mission is to build a connected society rooted in trust, with identity-first security for every machine and human. We empower organizations to establish and maintain digital trust at scale. Trusted by over 1,500 companies globally, Keyfactor is recognized as a Best Place to Work, driven by our exceptional team and vibrant culture.

About the Position:
The Growth Marketing Lead will spearhead the strategy and execution across Keyfactor’s two core growth motions: enterprise named-account demand generation and product-led growth (PLG) via the Test Drive program. This player-coach role requires a strategic thinker with a bias for action, adept at architecting growth strategies, experimentation frameworks, and measurement systems, while also being hands-on in program development and optimization. The ideal candidate possesses proven B2B enterprise demand-generation and PLG experience within high-growth, $200M+ ARR companies.

Applicants must be legally authorized to work in the United States or Canada.

Responsibilities:

• Demand Programs: Design and execute multi-channel demand programs for the Named Account Model, focusing on advanced segmentation, dynamic orchestration, and prioritization to engage target accounts at scale.
• PLG Motion: Lead planning and execution for Ideal Customer Profile (ICP) acquisition, activation, and pipeline conversion through the Test Drive program.
• Measurement & Reporting: Define North Star metrics and KPIs, linking leading indicators, engagement data, and funnel metrics to Opportunity ARR and Revenue. Maintain performance dashboards and translate data into actionable insights.
• Experimentation Engine: Develop the testing roadmap and implement rigorous experimentation to optimize engagement rates, pipeline quality, and sales impact.
• Cross-Functional Alignment: Manage projects and collaborate across Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR, and Sales teams to ensure full-funnel alignment and message-to-market fit.
• AI & Automation: Set and implement the AI and automation strategy across campaign operations, leading ideation for content development, deployment, and optimization.
• Mentorship: Act as a player-coach, mentoring team members and driving innovation within the Growth Marketing team.

Skills and Qualifications:

• 7–9 years of experience in growth marketing or demand generation, preferably in high-growth B2B SaaS, with a track record of both strategy and hands-on execution.
• Deep expertise in Enterprise B2B Growth and demand generation, with demonstrated leadership in deploying advanced segmentation and omni-channel campaign orchestration.
• Proven experience running PLG alongside enterprise named-account campaign execution.
• High data fluency with experience in multi-touch attribution models and marketing analytics tools (e.g., Dreamdata, DOMO). SQL or BI experience is a plus.
• Skilled in deploying AI and automation across omni-channel marketing workflows.
• Strong project management skills with the ability to align cross-functional stakeholders in a fast-paced culture.
• Strong sense of ownership, with the ability to identify gaps, build solutions, and optimize proactively.
• Mentoring experience and ability to influence cross-functionally.
• Proficiency in HubSpot and Salesforce; ABM tooling is a plus.

Compensation:
Salary will be commensurate with experience. (Specific range not provided).

Culture, Career Opportunities and Benefits:
Keyfactor fosters a culture of continuous improvement, entrepreneurial spirit, and creativity. Benefits include:

• Second Fridays (company-wide day off, with exceptions for holidays).
• Comprehensive global benefit coverage.
• Generous paid parental leave globally.
• Competitive global time off.
• Employee-focused ambassadors (Key Contributors & Culture Committees).
• DIVERSE Commitment for inclusivity.
• Keyfactor Alliance Program for DEIB efforts.
• Wellbeing resources (allowance, mindfulness app, Wellness Wednesdays).
• Global Volunteer Day and company non-profit matching.
• Monthly Talent development and Cross Functional meetings.
• Regular All Hands meetings.

Core Values: Trust, Customers are Core, Innovation, Agility, Respect, Teams.

Keyfactor is a proud equal opportunity employer. Reasonable accommodation is available upon request. Contact people@keyfactor.com or 1.216.785.2990.