Digital Marketing Specialist

Company: Freshworks Inc.
Location: San Mateo, CA (Hybrid)
Salary Range: $130,000 - $162,000 annually + bonus

Company Description

Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support. Nearly 75,000 companies trust Freshworks for their Employee Experience (EX) and Customer Experience (CX) operations.

Job Description

We are seeking a collaborative and highly motivated Digital Marketing Specialist to execute and support our global digital outbound marketing programs. The ideal candidate is a skilled growth and demand generation contributor, recognized as a reliable resource. You will support the execution of complex, cross-functional programs, contributing to top-of-funnel growth through outbound channel diversification and implementing methods to streamline virtual experiences and user acquisition. You will support the strategy, execution, and governance of key digital demand generation channels, sharing key learnings to influence best practices and collaborating with peers for collective success and measurable ROI.

Key Responsibilities

• Define, build, and scale global integrated campaigns and complex demand programs to exceed new logo leads, pipeline, and revenue goals across mid-market and enterprise segments in paid digital media channels.
• Execute digital outbound tactics within established governance and operational frameworks globally, including optimization of high-impact email and paid media campaigns.
• Partner on cross-functional alignment initiatives with product marketing, brand, and sales leadership to ensure digital outbound strategies deliver a high-quality, seamless experience for new prospects.
• Independently manage and guide agencies and external partners, holding them accountable for best-in-class strategies and execution across all digital demand generation channels.
• Synthesize campaign and pipeline performance data into actionable recommendations, identifying opportunities for team-level improvements.
• Maintain accountability for performance tracking and reporting, assisting in resolving data integrity issues to ensure reliable information and measurable ROI.
• Support the innovation roadmap with AI, personalization, and marketing automation to scale content and enhance engagement with target audiences.
• Partner with Marketing Ops and RevOps to define and enforce a high bar for data hygiene and quality across account, contact, and campaign data.

Qualifications

• 4-6 years of B2B marketing experience with deep, hands-on expertise in global demand generation and new business acquisition campaigns.
• Demonstrated proficiency in defining and executing strategies across digital marketing channels and tools (e.g., LinkedIn, GDN, SEM, Marketo, Salesforce).
• Exceptional analytical and problem-solving skills, with a proven ability to interpret complex campaign, pipeline, and revenue data, turning insights into actionable recommendations.
• A track record of high ownership and independence, consistently overcoming complex challenges and leading multi-channel campaigns with minimal oversight in fast-paced, cross-functional environments.
• Strong understanding of SaaS business models, customer lifecycle stages, and expansion motions, aligning work with long-term customer and business goals.
• Demonstrated commitment to a Growth Mindset and a Bias for Action, including identifying opportunities for testing and continuous improvement.

Additional Information

• Work Location: Hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters.
• Compensation: Annual base salary range of $130,000 - $162,000. This role is also eligible for a target bonus.
• Benefits: Multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits. Adoption and parental leave benefits.

Equal Opportunity Employer

Freshworks fosters an environment where everyone can find their potential, purpose, and passion. We welcome colleagues of all backgrounds and are committed to providing equal opportunity. Diversity in the workplace creates a more vibrant environment that boosts the goals of our employees, communities, and business.