Principal Product Manager - Checkouts
Company: Trafilea
Location: Remote
Salary: USD Competitive
About Trafilea
Trafilea is a Consumer Tech Platform focused on Transformative Brand Growth, building the AI Growth Engine for the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, Trafilea combines technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own brands (not an agency) with a strong global D2C footprint and presence on major retail platforms.
Why Trafilea?
- We build and scale our own globally loved DTC brands.
- We invest heavily in AI and automation.
- We foster a culture of rapid testing and growth.
- Be part of a dynamic, diverse, and talented global team.
- 100% Remote, USD competitive salary, paid time off, and more.
About the Role
Trafilea is searching for a Principal Product Manager - Checkouts to own and continuously optimize TrafiCheckout, Trafilea’s proprietary headless checkout, which serves as the company's single most important revenue engine. You will drive measurable improvements in checkout conversion rate and post-checkout monetization through relentless UX experimentation and data-driven iteration. In parallel, you will own the payments infrastructure layer, focusing on maintaining high authorization rates, reducing chargebacks and declines, and evolving our multi-PSP strategy as the business scales internationally. This role sits at the intersection of growth, product, engineering, finance, and customer care, with success measured in revenue recovered, conversion rate lifted, and offers accepted.
Key Responsibilities
- Own the end-to-end TrafiCheckout funnel across all brands (Shapermint, Shaperbox, Truekind) from cart entry through order confirmation, on desktop and mobile.
- Define, prioritize, and execute a continuous A/B testing roadmap on the checkout, maintaining at least 2 simultaneous experiments using VWO or equivalent tools.
- Diagnose checkout drop-off by device, traffic source, payment method, and error type; translate findings into actionable hypotheses and ship improvements with measurable CVR impact.
- Optimize the checkout UX for mobile-first experiences, including field sequencing, keyboard behavior, autofill, CTA placement, and payment wallet integration (Apple Pay, Google Pay).
- Design and continuously improve error states, payment failure copy, and retry prompts to maximize transaction recovery.
- Maintain and evolve the weekly Checkout Health Dashboard, tracking CVR by device/channel/country, post-checkout offer take rates, authorization rates, decline breakdowns, and payment recovery rates.
Requirements
- 5+ years of product management experience with direct ownership of a consumer-facing checkout funnel in a DTC, e-commerce, or high-volume fintech environment.
- Proven track record of improving checkout conversion rate through structured A/B testing, with specific examples of tests designed, run, and analyzed with measurable CVR or revenue impact.
- Hands-on experience with Stripe at a product ownership level, including authorization rate optimization, retry logic, 3DS configuration, Radar fraud rules, and dashboard diagnostics.
- Experience managing or integrating multiple PSPs and digital wallets (PayPal, Apple Pay, Google Pay) simultaneously, including UX placement, conversion measurement, and decline management.
- Ownership of post-checkout monetization architecture, including upsell/downsell flows, subscription offers at checkout, and payment recovery/dunning sequences with measured revenue impact.
- Ability to diagnose checkout drop-off causes by analyzing session recordings, funnel analytics, and heatmaps, distinguishing between UX friction and payment infrastructure issues.
- Familiarity with fraud prevention tools, chargeback management processes, and subscription billing compliance basics (e.g., FTC negative option, ROSCA).
- Strong cross-functional influence skills to align Engineering, Finance, Legal, and Customer Care, and present performance results and strategic roadmaps to C-level stakeholders.