Director of Marketing Analytics

Director of Marketing Analytics

About Us:

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced.

About the Role:

We are looking for a strategic and data-driven Director of Marketing Analytics to lead our marketing analytics function. This role will be instrumental in shaping our marketing strategies by providing deep insights into campaign performance, customer behavior, and market trends. You will manage a team of analysts and work closely with marketing leadership to optimize our marketing efforts and drive measurable growth.

Responsibilities:

• Develop and execute comprehensive marketing analytics strategies.
• Lead a team of marketing analysts, providing guidance and mentorship.
• Analyze marketing campaign performance and provide actionable recommendations.
• Identify key performance indicators (KPIs) and track progress towards marketing goals.
• Collaborate with marketing teams to understand their data needs and deliver insights.
• Stay abreast of industry best practices and emerging analytics technologies.

Requirements:

• Proven experience in marketing analytics, with a strong track record of driving business impact.
• Expertise in data analysis, statistical modeling, and marketing attribution.
• Experience with marketing analytics tools and platforms.
• Excellent leadership, communication, and presentation skills.

Location:

Remote

Company:

Jobspresso