Senior Digital Marketing Consultant & Teamlead (Hamburg, hybrid) *

Lead Digital Marketing Strategist & Team Lead

About the Company:

We are an excellent digital consulting boutique (20 employees) dedicated to helping companies optimize their marketing, sales, and digital business models for measurable success. We focus on tangible business results rather than just campaigns.

The Role:

We are seeking a personality who thinks holistically about Digital Marketing, takes responsibility, and can lead people. This role is for someone who can strategically advise clients, bring operational excellence, and is driven to deliver results. If you prefer creating impact over managing buzzwords, this is the role for you.

Your Mission:

• Provide strategic and optional disciplinary leadership for the Digital Marketing team, working directly with management.
• Advise clients on developing and implementing modern marketing and growth strategies.
• Combine strategic thinking with operational execution.
• Identify key marketing drivers, develop robust strategies, and ensure successful implementation.

Key Responsibilities:

• Client Consultation: Analyze business models, marketing setups, and growth levers. Develop strategies aligned with business objectives, focusing on measurable success.
• Performance & Campaign Management: Actively steer performance and campaigns across platforms like Google, Meta, and LinkedIn. Optimize the entire customer journey, not just individual campaigns.
• Translating Marketing into Business Impact: Connect marketing efforts to leads, revenue, customer lifetime value, and profitability. Clearly communicate these connections to decision-makers.
• Team Leadership & Development: Lead and develop a team of 4-6 marketing specialists. Provide guidance, feedback, and support to foster team growth.
• AI Integration: Sensibly integrate AI tools into marketing processes for analysis, content creation, and efficiency gains, helping the team become more productive.
• Project Management: Coordinate collaboration between clients, strategists, specialists, and other stakeholders to ensure successful project execution.

Qualifications:

• Minimum 7 years of relevant professional experience in digital marketing.
• Experience in an agency, consultancy, e-commerce, or similar environment.
• Demonstrated success in developing and implementing digital marketing strategies.
• Strong understanding of performance marketing, customer journeys, and funnel logic.
• Ability to translate marketing activities into business results.
• Operational experience with relevant marketing platforms (Meta, Google, LinkedIn, etc.).
• Experience in leading marketing teams (optional disciplinary leadership experience).
• Strong interest in AI and modern technologies.
• Excellent communication skills in German and English.

Ideal Candidate Profile:

• Thinks entrepreneurially about marketing, not just channel-centric.
• Enjoys both strategy and execution.
• Desires to take responsibility for people.
• Focuses on results over presentations.
• Views modern technologies and AI as opportunities.
• Eager to actively contribute to the development of an ambitious team.

Benefits:

• Real leadership responsibility with a direct line to management.
• Challenging clients and projects.
• High degree of creative freedom and short decision-making paths.
• Modern working methods incorporating AI and automation.
• Attractive overall package:
• €70,000 – €90,000 annual salary (depending on experience).
• Hybrid model with home office options in Hamburg.
• Individual training budget and internal academy.
• Flexible working models.
• Permanent employment contract.
• Team events and corporate benefits.

To Apply:

Please submit:

1. Your CV detailing your experience and achievements.
2. A specific example (3-5 sentences) of a campaign or project you are proud of and why it was effective.
3. Your honest assessment of the biggest problem in digital marketing today and how you would address it.
4. Your last employment references.