Senior SEO Specialist

Company: Ferryscanner
Location: Hybrid

About Ferryscanner

Ferryscanner is an online search and booking engine simplifying the ferry booking process for travelers worldwide. Since 2018, we've offered ferry tickets to over 900 destinations in 25 languages. Our culture is built on Ownership, Trust & Respect, Constant Improvement, Customer Obsession, and Being Bold. Our team comprises travel enthusiasts who thrive in fast-paced environments and seek innovative solutions.

About the Role

SEO is critical to how travelers discover Ferryscanner. As a Senior SEO Specialist, you will drive organic growth by combining technical SEO expertise, content strategy, and a deep understanding of user intent. You will define and execute Ferryscanner’s SEO strategy across technical SEO, content, and organic growth initiatives, playing a key role in how travelers discover us across traditional search engines and emerging AI-driven discovery surfaces. Your work will directly impact organic acquisition, user experience, and business growth.

You will partner closely with the Content team, Product Teams in Design and Frontend, while contributing to the overall SEO strategy.

Responsibilities

• Define and execute Ferryscanner’s SEO strategy to drive sustainable organic growth.
• Own keyword strategy, search intent analysis, and content opportunity identification across Ferryscanner’s key markets.
• Lead technical SEO initiatives, including crawling, indexing, site architecture, redirects, and performance optimization.
• Collaborate closely with the Content team to ensure content is optimized for search visibility and aligned with SEO best practices.
• Lead SEO initiatives across both traditional search engines and emerging AI-driven discovery channels, ensuring Ferryscanner content remains visible, authoritative, and competitive.
• Monitor and analyze website performance using tools such as Google Search Console, GA4, Ahrefs, and similar platforms.
• Identify growth opportunities through competitor analysis, content gaps, and SERP trends.
• Partner closely with Product and Frontend teams to embed SEO best practices into product development, site architecture, and user journeys.
• Track, measure, and report on SEO performance and key organic growth metrics.
• Stay up-to-date with industry trends, search engine algorithm updates, and evolving SEO best practices.

Requirements

Qualifications, Skills & Knowledge

• Minimum 5 years of experience in SEO, ideally within a product-led, consumer-facing, or marketplace/travel business.
• Strong understanding of technical SEO, on-page optimization, and content SEO.
• Experience with SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Screaming Frog, etc.
• Good understanding of website technologies and development constraints, including HTML, CSS, and JavaScript.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience collaborating with cross-functional teams including Content, Product, Engineering, and Marketing.
• Familiarity with AI-driven search experiences, answer engines, and the evolving impact of LLMs on organic discovery.
• Excellent command of Greek and English, both written and oral.
• Familiarity with SQL or data analysis tools would be considered a plus.

Key Competencies

• Ownership mentality: Takes accountability for outcomes and drives initiatives proactively.
• Strategic thinking with strong execution skills.
• Data-driven mindset and analytical problem-solving abilities.
• Strong cross-functional collaboration and stakeholder management skills.
• Excellent project management and prioritization abilities.
• Attention to detail and commitment to quality.
• Curiosity and passion for staying ahead of industry trends and search innovation.
• Desire for continuous learning and improvement.

We Offer

• A high-impact role with direct influence on organic growth and customer acquisition.
• Close collaboration with Product, Design, Engineering, Content, and Marketing teams in a highly cross-functional environment.
• The opportunity to work in an international and dynamic environment alongside talented and motivated colleagues.
• A significant learning experience through best practices, experimentation, and cutting-edge technologies.
• Hybrid working model and additional annual leave days.