Senior Brand Designer

Company Description

Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for retirement, education, and healthcare. Vestwell currently enables over 350,000 businesses and over 2 million active savers, managing over $50 billion in assets across all 50 states. Our platform serves a diverse clientele, including financial advisors, employers, TPAs, financial institutions, payroll providers, government agencies, and individual savers.

Learn more at vestwell.com.

Who Are We Looking For?

Vestwell is seeking a Senior Brand Designer to own creative execution across all channels and surfaces, from integrated campaigns and event experiences to web, email, social, and sales collateral. This is a high-ownership, high-volume role on the Marketing team. You will independently manage a multi-workstream design queue, bring a clear visual point of view to every brief, and act as the connective tissue between strategy and finished creative.

You will partner with Content, Demand Generation, Product Marketing, Sales, and external vendors, while also running the design intake process that keeps the marketing organization moving. The ideal candidate is equally adept at conceptualizing a campaign and shipping a co-branded one-pager before noon.

What Will You Be Doing?

Design Creative Strategy

• Experience building and maintaining design systems: create reusable components, enforce visual consistency, and evolve the system as the brand grows.
• Strong creative concepting skills: take a brief from whiteboard to moodboard to finished campaign with a clear point of view.
• Demonstrated ability to build visual brand recall in market across campaigns, channels, and audiences.
• High-volume, multi-workstream ownership: manage several concurrent projects across different teams and deadlines without losing quality or momentum.
• Independently own a brief end-to-end: intake, concept, stakeholder alignment, production, and delivery.
• Experience across print, physical, and digital mediums: comfortable designing a conference booth as a display ad.
• Bring a clear POV through visual storytelling; your work should have a perspective, not just execution.
• Co-brand fluency: experience managing partner or co-branded materials programs, including versioning, approvals, and brand governance across a partner ecosystem.
• Comfortable managing and directing external vendors: photographers, videographers, illustrators, and web developers.

Events & Physical

• End-to-end design for the Vestwell event experience.
• Conference booth activations, signage, and environmental design.
• Branded merchandise and swag.
• OOH campaign assets.

Campaigns & Brand

• Go-to-market creative for new product and feature launches.
• Integrated brand campaign assets across channels.
• Brand system extensions.
• Creative concepting: moodboards, visual directions, and campaign frameworks.

Growth & Digital

• Growth channel digital ads: display, Meta, Reddit, and other paid formats—multiple sizes and personas.
• Ongoing social media creative for Instagram, LinkedIn, and other platforms.
• Landing pages for campaigns, gated content, and partner-specific experiences.
• Email design and HubSpot template build/deployment.

Sales Enablement & Collateral

• One-pagers, decks, and webinar visuals.
• RFP and proposal design.
• Co-branded partner materials—logos, collateral, and partner-specific versioning.
• App screen and product UI support as needed.

Design Operations

• Own and manage the marketing design request intake process: triage the Asana queue, prioritize across stakeholders, and run a weekly design sync.
• Onboard new teammates and stakeholders to the design request workflow.
• Maintain and organize Figma files and the shared media library.
• Coordinate with external vendors and freelancers on timelines and deliverables.

Requirements

The Necessities

• 5+ years of brand or marketing design experience, ideally in B2B SaaS or fintech.
• A portfolio that demonstrates both creative range and consistent brand thinking—across digital and physical.
• Experience working in a fast-paced, cross-functional environment where you are managing multiple projects and stakeholders simultaneously.
• Strong written and verbal communication—you give clear feedback, write tight creative briefs, and can explain your design decisions.
• Low-ego collaborative style: you work well with opinionated stakeholders and know when to hold your ground and when to flex.
• High attention to detail and a strong visual standard—you notice when something is off and you fix it.
• Figma (Pro)—expert-level, including components, auto-layout, prototyping, and file organization for team use.
• Adobe Creative Suite—Photoshop, Illustrator, and related tools for production-level work.
• InDesign—for print-ready collateral, sales materials, and multi-page documents.
• HubSpot CMS—designing and building/deploying landing pages and email templates directly in HubSpot.

Location

This role will be based in Vestwell’s New York office and will be part of Vestwell’s hybrid in-office operation.

Compensation

The expected base salary range for this position is a minimum of $95K - $105K, plus performance-based bonus. This position is eligible to receive new hire equity in the Company. Salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired.

Our Benefits

We’re an innovative, high-growth company with an exciting future. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. As a company focused on helping people save for the future, we offer a competitive 401(k) plan.

Our Process

Our interview process starts with 1-2 introductory conversations to learn about your background and interests, while giving you the opportunity to learn about Vestwell and the team. The process varies by role but typically includes a skills or experience-based assessment (e.g., coding interview, portfolio review, or deeper experience discussion). Successful candidates move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. We prioritize transparency, clear communication, and minimizing surprises throughout the process.

For your awareness, you will only receive correspondence from recruiting@vestwell.com. Any other domain not ending in Vestwell.com is not our Recruitment team.

Vestwell’s Privacy Policy.
Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell, you may view our California Privacy Rights Act here: Vestwell’s California Privacy Rights Policy.