Senior Marketing Automation Manager

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world daily. We recruit globally and set a very high standard for people joining the company. We expect excellence – to succeed, we need to be the best at what we do. Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.

About the Role

Canonical is seeking an outstanding Senior Marketing Automation Manager. This role sits within the Marketing team, reporting to Marketing leadership. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. You will thrive in an environment emphasizing ownership, collaboration, learning, curiosity, and a drive to continually improve yourself, the team, and the organization. You will also love to problem-solve, get hands-on, experiment, measure, and use automation to streamline daily life.

Location: This role will be based remotely in the EMEA region.

Key Responsibilities

• Design and optimize advanced lifecycle journeys across email and multi-channel CRM.
• Monitor overall Marketo performance and health.
• Lead experimentation programs across nurture streams, targeting, and conversion optimization.
• Develop advanced lead nurturing, lead scoring, and engagement frameworks.
• Build scalable automation workflows to support other stakeholders in Marketing.

What We're Looking For

• Advanced proficiency with Marketo, Hubspot, or Salesforce Marketing Cloud.
• Experience in setting up integrations and automations between CRM systems and other platforms.
• Ability to work with at least two of the following languages: Python, JS, SQL, Velocity.
• A solid understanding of lead generation data.
• Strong understanding of segmentation strategy and CRM best practices.
• Engagement with the latest trends in marketing technology.

Benefits

Your base pay will depend on various factors, including your geographical location, level of experience, knowledge, and skills. In addition to the benefits below, certain roles are also eligible for additional benefits and rewards, including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy ensures equity across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location, and for more information on these, you can ask in the later stages of the recruitment process.

• Fully remote working environment – we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000 USD per annum.
• Annual compensation review.
• Recognition rewards.
• Annual holiday leave.
• Parental Leave.
• Employee Assistance Programme.
• Opportunity to travel to new locations to meet colleagues at ‘sprints’.
• Priority Pass for travel and travel upgrades for long-haul company events.

Canonical is an Equal Opportunity Employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

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