Steer: Sr. Sales Manager

About Steer

Steer offers a suite of software tools for today's automotive repair shop, combining essential tools into one user-friendly, cost-effective platform. We empower shop owners to focus on what matters by simplifying marketing and customer retention. Steer began as an online directory and has evolved into a complete Customer Relationship Management (CRM) marketing suite. In August 2024, Steer acquired AutoOps, a leader in intelligent scheduling software for auto repair shops, enabling seamless scheduling through websites and Google Business Profiles. We are proud to be a leader in the automotive repair industry and are continuously innovating.

About The Role

Steer is building one of the fastest-growing Go-To-Market engines in automotive SaaS and is seeking a Sr. Sales Manager to lead from the front. This high-impact leadership role sits at the intersection of pipeline generation and revenue conversion. You will own both the Business Development Representative (BDR) and Account Executive (AE) motions, or come in strong on one side with a genuine hunger to master both. This is a hands-on job where you'll listen to calls, coach in real time, run blitzes, and build a team focused on continuous improvement. You understand sales metrics, coach using data, and are interested in how AI tools can enhance sales performance.

Success will be measured by rooftops added, Monthly Recurring Revenue (MRR) grown, and the success of your team.

Role Details

• Location: Hybrid - 3 days per week in our Waltham, MA office.
• Reporting to: Head of Sales.

What You Will Do:

• Lead & Develop the Team: Hire, onboard, and develop strong BDR and AE talent. Build a culture of accountability, learning, and high performance. Track rep progression and create clear paths from BDR to AE.
• Coach With Data: Use activity metrics, conversion rates, connect rates, and pipeline data to pinpoint areas for individual rep improvement. Conduct daily and weekly call reviews, role-plays, and live coaching sessions.
• Own the Full Funnel: Partner with BDRs on prospecting quality and handoffs, and with AEs on demo execution and close rates. Connect top-of-funnel activity to revenue outcomes.
• Build & Maintain the Playbook: Collaborate with Sales Enablement to create and update the Sales Playbook covering prospecting, cold calling, objection handling, and closing within our vertical.
• Use AI Tools: Integrate AI into your team’s workflow where beneficial, including call intelligence, outreach personalization, pipeline forecasting, and rep coaching.
• Operate Strategically: Align the team with company priorities in partnership with Marketing, RevOps, and Sales Leadership. Deliver accurate forecasts and performance data. Own monthly and quarterly pipeline targets.

What You Will Bring:

Must Have:

• 3–5+ years in B2B SaaS sales, with at least 2+ years in a sales management role.
• Experience managing BDRs, AEs, or both, or strong experience in one area and readiness to own the full funnel.
• A player-coach mentality: lead by example and actively participate in sales activities.
• A data-driven coaching approach: understand conversion rates, activity benchmarks, and individual rep performance.
• Strong communication skills: provide direct feedback with empathy and explain complex strategies clearly.
• Comfort with ambiguity: build process where none exists and take initiative.
• Familiarity with or interest in integrating AI tools into sales workflows.

Nice to Have:

• Experience in automotive, SMB, or blue-collar verticals.
• Track record of promoting BDRs into closing roles.
• Experience with high-velocity, short-cycle sales motions (2–3 day deal cycles).
• Familiarity with HubSpot and Nooks.

Interview Process:

1. Initial Screen (Lead Recruiter) - 30 min
2. Hiring Manager Interview (Sales Manager) - 45 min
3. Career Journey/Problem Solving Exercise (Head of People) - 60 min
4. Presentation (Sales Manager, Account Executive, CRO) - 60 min
5. Reference Checks

*We also require completion of the Wonderlic Assessment before the end of the process (approx. 20-30 min).

We Offer:

• Medical, Dental, and Vision insurance within 30 days.
• 100% employer-paid medical insurance.
• Equity package.
• Flexible PTO with a minimum of 15 days.
• Generous Parental Leave.
• FSA and HSA options.
• 401(k).
• Learning Stipend.
• WFH Equipment.
• Chance to work with the latest technology.
• A collaborative, high ownership culture.
• Opportunities for development and career growth.

Why Join Steer?

At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence. Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being. Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.

We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries. Our hiring process looks beyond just credentials. Even if you don’t meet every requirement, we invite you to apply.