Wpromote: Director of Earned & Owned Strategy

About Wpromote

Wpromote is a leading digital marketing agency dedicated to driving enterprise-level organic growth initiatives across a portfolio of brands. We focus on local strategy and multi-location businesses, leveraging SEO, Content Marketing, and broader strategic initiatives to enhance discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments. We foster a remote-first culture with a strong emphasis on collaboration and innovation.

The Role: Director of Earned & Owned Strategy

This individual contributor role reports to the Senior Director, Earned & Owned Strategy. You will lead integrated Earned & Owned programs, focusing on SEO, Content Marketing, and strategic initiatives to strengthen client visibility and drive measurable growth, particularly within AI-driven search landscapes. You will act as an executive strategic lead on key accounts, accountable for client success.

What You Will Do:

Leading Enterprise Client Strategy & Growth:

• Act as the executive strategic lead on key accounts, accountable for client success.
• Develop integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, and Digital Experience, providing strategic direction to channel managers.
• Translate complex business objectives into actionable roadmaps that drive measurable performance outcomes.
• Lead local strategy initiatives, including local discoverability, Google Business Profile optimization strategy, and localized content frameworks.

Driving AI-Era Search Leadership:

• Oversee strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences.
• Integrate AI-driven insights into forecasting, prioritization, and creative planning across Earned channels.

Collaborating Across Teams:

• Partner with client and internal channel and analytics teams to enhance operational workflows and reporting automation.
• Lead cross-functional planning across key content activations.
• Provide executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution.

Accelerating Growth:

• Identify and capture new organic growth opportunities across search and local search ecosystems.
• Support business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts.

What You Must Have:

• Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization.
• Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration.
• Working experience with Web Analytics and SEMrush or similar SEO platforms.
• Proven success managing large-scale, enterprise search and content transformation initiatives.
• Deep understanding of AI Search evolution and organic discoverability trends.
• Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly.
• Strong cross-functional collaboration skills with the ability to unify teams across channels.
• Exceptional presentation and executive communication skills; confident advising senior client leadership.

Location:

• Remote-first culture.
• Work from anywhere options* (most states within the US, with some exclusions).
• Office hubs available in Los Angeles, Chicago, and New York for optional collaboration and events.
• This position is not eligible for immigration sponsorship.

Compensation & Benefits:

• Salary Range: $118,000 - $130,000 annually (anticipated base pay).
• Bonus: Annual performance bonus component (not guaranteed, based on company, department, and individual performance).
• Benefits: Unlimited PTO, Extended Holiday break (Winter), Flexible schedules, 100% paid parental leave, 401(k) matching, Medical, Dental, Vision, Life, Pet Insurance, Sponsored life insurance, Short Term Disability insurance and additional voluntary insurance, Annual Class Pass credits, and more.

Diversity & Inclusion:

Wpromote is committed to fostering a diverse and inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit unlawful discrimination based on race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other protected status. Applicants with disabilities may be entitled to reasonable accommodation.

Important Notice: Beware of Job Scams:

Wpromote recruiting communications will only be sent through official channels via wpromote.com email addresses. Please safeguard yourself against scams. We do not require payment or fees during the hiring process nor do we request sensitive information like Social Security numbers or payment details.

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