International SEO/AEO Manager

Company: BetterHelp

Location: Remote (PST timezone preferred, candidates in any time zone welcome)

Who are we and why should you join us?

BetterHelp is on a mission to make mental health care accessible to everyone by removing traditional barriers. As the world's largest online therapy service, we connect millions of people with over 30,000 licensed therapists globally. We foster a culture of growth, impact, and well-being, offering a supportive community where employees can carve their own paths and make a difference.

What are we looking for?

We are seeking an experienced International SEO/AEO Manager to drive organic growth across our priority international markets. This role sits at the intersection of technical strategy, content, and editorial, focusing on qualified user acquisition in a regulated industry. You will need fluency in traditional search and emerging AI-driven discovery landscapes (AI Overviews, LLMs), applying this expertise to our Spanish, French, Dutch, and German markets.

What will you do?

• Own and execute international organic growth strategy across priority markets, measured by increased organic user acquisition from traditional and AI-driven search.
• Develop and execute AEO strategy, optimizing content for all search platforms with a focus on measurable outcomes.
• Monitor and analyze brand and content presence across AI-powered search surfaces, developing strategies to improve visibility and accuracy.
• Manage the operational model for multilingual SEO/AEO content production, leading a distributed network of international freelancers and agency partners.
• Develop and manage AI-assisted, human-reviewed content workflows, establishing editorial quality frameworks and performance standards.
• Drive technical SEO strategy with an international focus, including site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data.
• Consult on international site structure decisions (subdomain vs. subdirectory, URL architecture).
• Build and manage a content refresh program to maintain and improve rankings and answer engine presence.
• Partner with content creators and translators, leveraging AI tools responsibly to maintain accuracy, brand voice, and regulatory compliance while increasing output.
• Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market.

What will you NOT do?

• Worry about company runway or funding rounds.
• Be confined strictly to your job description; involvement in product, marketing, and business strategy is encouraged.
• Engage in office politics, ego battles, or negative attitudes.
• Experience burnout; we promote a sustainable work/life balance.

Can I work remotely?

Yes. We operate on PST, and candidates in any time zone are welcome. Travel to our San Jose, CA office is required up to three times per year, plus one company-wide offsite. Travel expenses are covered.

Requirements:

• 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO.
• Demonstrated understanding of AEO principles and hands-on experience optimizing for AI-driven search surfaces.
• Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation workflows, including quality control for regulated content.
• Proven track record of driving organic growth in non-English markets.
• Deep technical SEO fluency.
• Experience managing editorial or content teams, ideally across time zones and languages.
• Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar).
• Strong analytical skills; comfortable with GSC, Ahrefs, LLM visibility tools, and Looker.

Nice to Have:

• Experience building AI content workflows with human-in-the-loop review at scale.
• Familiarity with LLM training and its impact on content discoverability.
• Background in CMS internationalization (hreflang, locale routing, translation management systems).
• Understanding of E-E-A-T in regulated verticals.
• Fluency in Spanish, French, Dutch, or German is a strong plus.

Benefits:

• Remote work with sponsored in-person bonding experiences.
• Competitive compensation.
• Holistic perks program (including free therapy, wellness, etc.).
• Excellent health, dental, and vision coverage.
• 401k benefits with employer matching.
• Opportunity to build impactful products.
• Company-provided hardware and software.
• An awesome community of co-workers.
• Base Salary Range: $110,000 - $130,000. This position is eligible for a performance bonus and extensive benefits. Total compensation is based on multiple factors including type of position, location, education, experience, and certifications.