Web Implementation Specialist (Marketing Technology and Technical GEO/SEO)

Company: WD

Location: Binan City, Laguna, CALABARZON, Philippines (Temporary remote work arrangement available)

About WD:

At WD, we envision powering global innovation and pushing technological boundaries to make the impossible possible. We are problem solvers, enabling extraordinary achievements through technology. Our expansive portfolio includes HDDs and platforms for business, creative professionals, and consumers under our Western Digital®, WD®, and WD_BLACK™ brands. We are a key partner to the world's largest and highest-growth organizations, fueling a brighter, smarter future through data storage solutions for data centers, cloud providers, and the AI era.

About the Role:

As a Web Implementation Specialist, you will be instrumental in supporting the management and optimization of our digital marketing technology ecosystem, with a primary focus on Adobe Experience Manager (AEM), Generative Engine Optimization (GEO), and technical SEO. You will collaborate closely with marketing, web operations, and analytics teams to ensure our websites and digital platforms are technically optimized for search engines, AI-driven search experiences, and overall performance. The ideal candidate possesses a strong technical background and hands-on experience in website performance optimization and search engine best practices. This role is key to ensuring our web platforms are optimized for discoverability, scalability, and modern search ecosystems, including AI-generated search experiences.

Key Responsibilities:

• Marketing Technology and Platform Support: Support the management and optimization of the marketing technology stack, focusing on AEM and related digital platforms. Assist in implementing technical enhancements to improve website performance, crawlability, and indexability. Ensure proper integration between CMS, analytics platforms, CDP, and other marketing tools.
• Generative Engine Optimization: Support initiatives to optimize content and site architecture for AI-powered search and generative search engines. Assist in implementing structured content and technical signals to improve AI discoverability and answer engine visibility. Ensure pages are structured to support AI search summaries, featured snippets, and knowledge extraction.
• Technical SEO Implementation: Implement and maintain technical SEO best practices across web properties. Conduct audits to identify and resolve issues related to crawlability, indexation, structured data, site speed, mobile performance, and internal linking. Monitor site health using tools like Google Search Console and analytics platforms. Implement SEO improvements including metadata optimization, schema markup, canonicalization, redirects, and sitemap management.
• Website Optimization and Performance: Identify and implement improvements to enhance site performance, Core Web Vitals, and user experience. Collaborate with development teams on HTML structure, page rendering, and JavaScript usage. Support AEM component optimization and ensure templates adhere to SEO and accessibility standards.
• Cross-functional Collaboration: Work closely with marketing, web operations, analytics, and development teams to ensure consistent implementation of SEO and Martech best practices. Provide technical recommendations to support campaign performance, content discoverability, and digital experience improvements. Document processes and technical guidelines for platform governance.

Qualifications:

• Education and Work Experience:
• Bachelor’s degree in Marketing Management, Information Technology, Information Management System, Computer Engineering, Computer Science, or a related field.
• At least 3 years of hands-on experience in technical SEO, web development, or marketing technology roles.
• Experience with Generative Engine Optimization (GEO) or optimizing content for AI-driven search experiences is highly preferred.
• Experience with SEO tools (Google Search Console, crawling tools, analytics platforms) is highly desirable.
• Experience working in large-scale or global website environments.
• Skills and Competency Requirements:
• Strong understanding of technical SEO fundamentals (crawlability, indexation, structured data/schema, Core Web Vitals, page performance, sitemaps/robots directives).
• Familiarity with HTML, CSS, JavaScript, and website architecture.
• Experience implementing structured data and schema markup.
• Strong problem-solving skills and ability to analyze technical issues impacting search performance.
• Experience with enterprise marketing technology ecosystems.
• Familiarity with CDP platforms and marketing data flows.
• Other Requirements:
• Open to employment opportunities in Binan City, Laguna, CALABARZON, Philippines.
• Open to a temporary remote work arrangement.
• Open to a dayshift or midshift work schedule.

Benefits:

• Free medical examination.
• [Other benefits not specified]

Important Reminders:

• We do not collect any original requirements.
• We do not collect any fees at any stage of the hiring process.

Diversity and Inclusion:

WD thrives on diversity and believes in an inclusive environment where every individual can thrive. We are committed to offering opportunities to applicants with disabilities.