Marketingmanager:in

About the Role

Start Date: Immediately

You are creative, interested in marketing, social media, and digital communication, and want to contribute your ideas in an exciting environment? Then you're in the right place. As a family-run hotel located directly on the Mecklenburg Lake District, we create unforgettable holiday experiences for families. To reach even more people, we are seeking support in Marketing.

Your Environment:

Here, you won't find a corporation with rigid hierarchies, but a motivated team, short decision-making paths, and the opportunity to actively contribute and implement your own ideas. We are looking for people who think along, help shape, and want to grow with us.

Your Responsibilities (Aufgaben):

📈 Marketing & Communication

• Support the planning and implementation of the marketing and communication strategy.
• Contribute to product and brand communication.
• Develop and implement marketing campaigns for various target groups.
• Assist with PR activities and public relations.
• Manage and further develop online marketing activities.

📱 Social Media & Content Creation

• Plan, create, and publish social media content.
• Develop creative content ideas for Instagram, Facebook, TikTok, etc.
• Produce photo and video content for Reels, Stories, and campaigns.
• Community management and support for channel supervision.
• Participate in photo and video shoots.
• Willingness to occasionally appear on camera yourself.

📧 Newsletter & Guest Communication

• Plan, create, and send newsletters.
• Develop target group-specific email campaigns.
• Support digital guest communication.

🎯 Performance Marketing

• Support the management and optimization of Google Ads campaigns.
• Assist in planning and implementing Meta Ads (Facebook & Instagram).
• Analyze campaign results and derive optimization potential.
• Contribute to the development of our digital reach.

📊 Analysis & Reporting

• Create reports and success evaluations.
• Conduct market and competitor analyses.
• Monitor current marketing and tourism trends.
• Analyze relevant key figures to optimize our measures.

Your Qualifications:

• Prior Knowledge: Background in marketing, social media, and digital communication.
• Creativity: A good feel for modern content and trends.
• Content Skills: Enjoyment of photography, filming, and content creation.
• Work Style: Independent, structured, and reliable.
• Interpersonal Skills: Strong communication and teamwork abilities.
• Adaptability: Openness to occasionally be in front of the camera.
• Digital Savvy: Proficient use of digital media and social networks.
• Language: Good German language skills (written and spoken).
• Initial experience in marketing, social media, content creation, or advertising is beneficial but not mandatory. Motivation, creativity, and a willingness to learn are most important.

Benefits (Benefits):

• A varied and creative working environment.
• Significant scope for your own ideas and projects.
• Direct collaboration with management.
• Short decision-making paths and rapid implementation of new ideas.
• Flexible working hours by arrangement.
• Home office possible.
• Modern technical equipment.
• Individual training and development opportunities.
• Potential for attractive additional benefits (e.g., e-bike leasing).
• Work in one of Germany's most beautiful holiday regions.
• A motivated team with a family atmosphere.
• Temporary accommodation and assistance with finding housing.