✨ AI Insights & Summary
PERRCON is seeking a Teamlead CRM for an established company in the retail and consumer sector, emphasizing data-driven CRM and performance marketing. This role offers a dynamic work environment with hybrid flexibility, providing an excellent opportunity to lead a team, develop customer engagement strategies, and drive significant growth. If you possess strong CRM expertise, leadership potential, and a passion for customer-centric marketing, this is an ideal position to advance your career.
Teamlead CRM (m/w/d) | PERRCON job network
About
For an established company in the retail and consumer environment, we are looking for a Teamlead CRM who wants to further develop data-driven CRM with a clear performance focus. Young, dynamic work environment and good development opportunities. In a mix of home office (40%) and on-site work.
If you enjoy inspiring customers with modern marketing measures, developing campaigns yourself, and leading a small team, then this is the ideal job for you!
- Location: Greater Bremen area.
Responsibilities
Goal: Control and optimization of cross-channel CRM campaigns
- Analysis of customer data and KPIs to derive effective measures.
- Development of segmentation, trigger, and personalization logic.
- Functional responsibility for CRM channels such as newsletters, direct mail, app, and print.
- Team leadership in day-to-day business and close collaboration with Marketing, IT, and other interfaces.
- Think from the customer's perspective and implement effective campaigns accordingly.
Qualifications
- Team lead experience desirable, but not a must.
- Very good understanding of performance, customer journey, and marketing automation.
- Very good process understanding for sub-disciplines within CRM (newsletters, direct mailings, loyalty programs, analytics).
- Experience with CRM systems / automation tools.
- A feel for user journeys and customer lifetime campaigns.
- Analytical strength.
- Hands-on mentality.
- Interface competence.
- Entrepreneurial thinking.
Benefits
- Permanent full-time employment.
- 38-hour week.
- 32 vacation days.
- Hybrid working (40% home office possible).
- Additional benefits such as company pension, special payments, mobility and health offers.
- Significant scope for design in a professional environment.
- Excellent development opportunities.
Interested? Then apply now!
Simply click on the "Apply" button.
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